While promising to take videoconferencing to the next level by providing an advanced visual collaboration experience with improved realism and quality, telepresence is seeing an important revival across North America. Going forward, the continued decrease in hardware, software, and bandwidth costs along with ongoing technological advances in audio and video quality are likely to open up numerous lucrative market opportunities for this sophisticated visual collaboration tool in the years to come.
New analysis from Frost & Sullivan (conferencingandcollaboration.frost.com), North American Telepresence Markets, reveals that revenues in this market totaled $27.6 million in 2006, and are likely to reach $610.5 million in 2013.
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“Telepresence has re-emerged as a solution that offsets the unfulfilled promises of traditional videoconferencing, focusing primarily on the fundamentals of effective visual collaboration,” notes Frost & Sullivan Research Analyst Mariana Zamoszczyk. “Without doubt, the long-awaited telepresence take-off has revolutionized the entire videoconferencing industry, accelerating awareness and gaining momentum as the technology continues to improve in quality and performance.”
In a context of continued dissatisfaction with regard to the use of traditional videoconferencing systems, telepresence stands out as an appealing alternative that offers a realistic and comfortable experience for the end-user. Moreover, decreasing communication costs and improvements in audio and video quality are strengthening the value proposition of telepresence, turning this sophisticated tool into a key enabler of business performance and best practices.
However, vendors face the challenge of changing the perception of telepresence as a high-end visual collaboration solution that is only oriented to cater the needs of C-Level executives within the corporate sector. What is more, the increasing popularity of enhanced videoconferencing systems that utilize high definition (HD) technology at lower prices is intensifying considerably the competitive pressure, holding back the migration to new technologies such as telepresence.
“At the high end of the market, telepresence has become a premium niche technology targeted particularly at large corporations and this is acting as a barrier for greater adoption,” explains Zamoszczyk. “However, the recurrent strengthening of the technology and the decline in telecommunications costs are expected to accelerate adoption rates in the North American market, offsetting also the anticipated impact of competing and alternative technologies.”
Since telepresence is perceived as just an expensive version of videoconferencing, vendors should take a step forward and promote telepresence as a grass-root level communication tool that offers enhanced productivity and cost saving across the entire organization. Furthermore, they need to aggressively redefine their pricing strategies and begin offering value-added services that would allow companies to excel in today’s business world.
North American Telepresence Markets is part of the Conferencing and Collaboration Growth Partnership Service program, which also includes research in the following: the world videoconferencing infrastructure systems market, the enterprise videoconferencing endpoints market (world) and the U.S. Government telecommunications market. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews with the press are available.
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