NewswireToday - /newswire/ - Sofia, Bulgaria, 05/02/2007 - Intellecta Srl marketing consultant to work on the first Marketing Forum in Bulgaria to take place on the 31st of May, organized by Bulgaria’s “Capital” business weekly. The theme of the forum is Marketing Innovation.

Intellecta Srl an Italian strategic marketing consultancy is collaborating with the Bulgarian Capital business weekly on the first Marketing Forum in the country. The aim of the forum is to become a venue for all marketing specialists in Bulgaria, as well as in the region. That is why to participate as Key Note speakers Sergio Zyman (founder of Zyman Group) and Larry Hochman (Business futurist) have been invited. The event is to take place on May 31st in the National Theatre in Sofia – the capital of Bulgaria.

Intellecta Srl which works on marketing projects both in Italy and Bulgaria has been invited by the organizers as a marketing consultant of the event, to bring in international know-how and expertise. The theme of the Forum is Marketing Innovation thus the selection of the Key Note speakers - for their knowledge and work on innovation.

“The aim of the Forum is not only to gather together the best Bulgarian marketing talent, but also to challenge everyone’s views on the future of marketing” – says Christina Vlahova, General Manager of Intellecta Srl “Nowadays as marketers we are facing a situation where the new technologies are changing as we speak, while the human factor, our own understanding of the new features we have at our disposal, is lagging behind. This Forum’s aim is to challenge everyone to leave behind the use of traditional marketing tools and enter into the future.”

Both Key Note speakers – Sergio Zyman and Larry Hochman have been known for challenging the traditional marketing concepts.

Sergio Zyman is the author of four controversial books among which “The End of Marketing as we know it”. He is the Chairman and founder of Zyman Group and the former Chief Marketing Officer of The Coca-Cola Company.

Larry Hochman is one of Europe's best known and most sought after speakers on change. He is a globally recognized expert on the future trends of customer service, values, people and culture. He was named European Business Speaker of the Year in 2001.

Capital newspaper is the leading business weekly in Bulgaria. The newspaper was launched in 1993. And has always supported the principles of quality journalism, ethical standards and responsibility towards the readers. Since its creation Capital has always dedicated two pages from its content on the topics of media, marketing and advertising.

About Intellecta Srl

Intellecta Srl was created in June 2004 in Rome, Italy. Positioned as a Strategic Marketing Consultancy, it offers innovative marketing solutions, specifically working with small businesses. The company is headed by Christina Vlahova, former Marketing Director for Coca-Cola and Western Union for Bulgaria, Eastern Europe and Italy. Intellecta Srl offers strategic marketing solutions both on the territories of Italy and Bulgaria.

Agency / Source: Intellecta Srl

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