Doremus San Francisco, the West Coast arm of the business communications company that uncovers deeper insights to make the complex compelling, has created a new campaign for Saba. Saba is the premier global provider of strategic human capital management (HCM) software and services, enabling organizations to bring a disciplined approach to aligning, developing, and managing their people.
The integrated campaign, to launch April 20th, will include print in trade and business publications such as Chief Learning Officer magazine, Workforce Management, Forbes, Fortune and the Harvard Business Review among others, as well as online banners on Forbes.com, the New York Times online and Harvard Business online. Precision-pointed outdoor will appear in the Silicon Valley.
Target audiences include anyone who manages a large workforce in global, highly distributed organizations. These include C-Level, VP and Director-level line of business, operations and human resource managers.
The new campaign was created to address the fundamental shifts occurring in today’s global economy. Barriers are down, borders are open, competition is fierce, and the worldwide knowledge pool is getting harder to manage every day. Increasing compliance requirements, the need for unprecedented speed and agility, and an urgent demand for visibility into real-time people management …these are some of the challenges that will separate great organizations from those that fall behind.
Saba has the answer: Strategic people management solutions that create a culture of organizational excellence for companies serious about participating in today’s flat world.
The new campaign marks a significant acceleration in Saba’s marketing efforts and will launch to coincide with Saba’s tenth anniversary.
“We believe Saba has the clearest vision for aligning, developing and managing people to meet the challenges of the flat world we all work in today,” said Gabi Schindler, chief marketing officer, Saba. “This campaign demonstrates Saba’s leadership in delivering proven people management solutions that create a culture of organizational excellence.”
“It was time to tell the Saba story,” said Garrett Lawrence, managing director of Doremus San Francisco. “They are the clear thought-leader about strategic Human Capital Management’s role in tomorrow’s global, people-driven economies. It’s essential for business leaders to know about Saba’s offering.
Creative Director: Joe McCormack
Copywriter: John Mannion
Art Director: Pat Byrnes
Saba is the premier Human Capital Management (HCM) software and services provider, using a people-centric approach to increase productivity and performance. As a trusted partner, Saba has enabled the Aligned Enterprise™ for over 1,100 customers in 150 countries by providing an integrated people management system to continuously align goals, develop people, improve collaboration and increase visibility into organizational performance.
Doremus is a communications problem solver, working with clients from complex industries to develop compelling communications solutions to help them build their brands and businesses. This is done by leveraging proprietary insights into the industries and audiences our clients wish to reach, and identifying the best communications channels to magnify budgets. With offices in the major business centers of the world, Doremus is constantly evolving to meet the marketing communications needs of business.
Doremus is a part of Omnicom Group Inc. Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.