NewswireToday - /newswire/ -
Bury, Lancashire, United Kingdom, 2007/04/19 - Online public relations specialist, CLICKintoPR, and web based PR ideas powerhouse, Consulttheguru.com, have formed a strategic partnership to offer clients a comprehensive ‘over-the-web’ PR service.
“Everybody deserves a voice. However, some clients don’t generate much news within their business and need workable ideas that act as a catalyst for PR stories. As ‘outside’ experts in creative ideas, it is great to have Consulttheguru on tap when customers need an extra spark for their campaigns,” commented CLICKintoPR co-founder, Adrian Maguire.
Consulttheguru is staffed by an award-winning team who research and brainstorm a given brief. The Gurus then develop an attention-grabbing and engaging marketing tactic to meet the brief and drive sales forward. Recommendations are not limited to the use of PR, but also include the most effective ways to market a business using the Internet, direct mail, events and other marketing communications platforms.
Guru founder, Arlo Guthrie explained, “Our ideas are much more than short-lived publicity stunts. The thorough approach to the brief produces a complete marketing strategy around a seed idea that will get the client noticed by their customers. At times we all need ‘outside the box’ help to generate ideas. Our ideas have delivered news creating strategies for large Plc’s, SMEs, public relations and other marketing agencies.”
“PR today is as much about writing and speaking directly to the customer. More and more people read press releases directly. E-marketing PR, combined with great ideas provided over the web, is the affordable way for businesses to reach their customers,” concluded Adrian.
To mark the collaboration, the two companies are offering a special spring promotion to new customers – use one service and get 50 percent off the first use of the other.
CLICKintoPR is backed by Ainsworth Maguire (ainsmag.co.uk), a successful PR business established over 20 years ago by Kevin Ainsworth and Adrian Maguire – a team with more than 40 years combined public relations experience. The competitively priced service is designed to appeal to customers who want to take effective control of PR costs by using a pay-as-you go service without compromising quality. The service is available to customers in the UK, Ireland, USA and Canada.