PRTODAY / NewswireToday Free press release distribution service network

More news: Software
Written by / Agency / Source: Frost & Sullivan

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Shifting Dynamics of Marketing Departments Call for Marketing Process Optimization Solutions - Marketing process optimization solutions (MPOS) are revolutionizing workflows, creating greater efficiencies and reducing departmental expenditures
Shifting Dynamics of Marketing Departments Call for Marketing Process Optimization Solutions

 

NewswireToday - /newswire/ - Palo Alto, CA, United States, 2007/04/18 - Marketing process optimization solutions (MPOS) are revolutionizing workflows, creating greater efficiencies and reducing departmental expenditures.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

They have addressed the needs of marketers, which were unable to be met with existing customer relationship management (CRM) solutions.

New analysis from Frost & Sullivan (digitalmedia.frost.com), World Marketing Process Optimization Solutions Markets, reveals that the market earned revenues of $216 million in 2006 and estimates this to reach $728 million in 2013.

If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants with an overview of the World Marketing Process Optimization Solutions Markets, send an email to Mireya Castilla, Corporate Communications, at mireya.castilla[.]frost.com. Please include your full name, company name, title, telephone number, city, state, country and email address. Upon receipt of the above information, an overview will be sent to you by email.

“The MPOS market is a value chain of product suites that provides firms the ability to execute marketing functions including planning, creation of print and digital media, budgeting key resources, collecting and archiving marketing content and digital media, distributing, workflow management and performance analysis,” says Frost & Sullivan Research Analyst Aimee Roberts.

MPOS offer the perfect solution to the increasing need for accountability of workflows, project management and measuring outcomes. Hence, by enabling organizations to monitor and access individual and team workflows, it helps shorten project cycles and reduces expenditures and usage of organizational resources.

MPOS is a boon to marketing departments, which have had difficulties in balancing marketing resources and activities.

“Coordination across different media channels has become more complex. The addition of new channels and calendaring channel usage across different campaigns or products proves to be a Herculean task as customers have become less receptive to direct mailings and e-mails,” explains Roberts. “As MPOS can address these issues, there is an increasing demand for these solutions in the market.”

Although the MPOS market is fragmented, with many small, low-visibility vendors lacking capital resources needed to advance their market position, it demonstrates favorable growth as companies seek solutions to decrease departmental expenditures and address ever-increasing resource management issues.

However, customers are reluctant to invest a large amount of funding and time for adopting a solution from a company that has low visibility. To a company, the choice to select a smaller vendor is often not worth the risk that they will not be a sustainable firm.

Acquisition or mergers can stabilize many of the smaller or niche vendors in the MPOS market. Smaller businesses can benefit from increased access to funds and gain technological capabilities through consolidation. Consolidation is likely result in technologically advanced solutions as software synergies come to fruition.

The World Marketing Process Optimization Solutions Markets is part of the Digital Media subscription, which includes research services in the following markets: digital asset management, digital rights management, nonlinear editing, video encoding, video streaming, video servers, and broadcast switchers. All research services included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants. Interviews with the press are available.

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership service and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics and demographics.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Frost & Sullivan

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 
Software Warnings - IMPORTANT:
Always be aware/cautious about what you download on your computer/mobile! PURCHASE SOFTWARE related keywords / Banner Ads. Click HERE for details!
.

 
  Your Banner Ad showing on ALL
Software articles,
CATCH Visitors via Your Competitors Announcements!


Shifting Dynamics of Marketing Departments Call for Marketing Process Optimization Solutions

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

|
Publisher Contact: Mireya Castilla 
210.247.3830 mireya.castilla[.]frost.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Frost & Sullivan securities in any jurisdiction including any other companies listed or named in this release.

Software via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Frost & Sullivan / Company Profile


Read Software Most Recent Related Newswires:

Infor Hospitality Announces New Integration with CeloPay
ITI Ltd Chooses Infor to Facilitate GST Compliance and Speedier Decision Support System
Mentor Collaborates with Microsoft to Accelerate Internet of Things Solutions
The Weather Company, an IBM Business Introduces Max Engage with Watson, Cognitive Mobile Solution for News Stations at NAB Show
IIITM-K and IBM India Develop Real-Time Water Quality Measurement System on IBM Watson IoT Platform
PACE Honors Noble Systems for Contributions in Customer Engagement
Mentor Graphics Expands Formal Verification’s Reach with New Cross-Platform GUI and Apps
Splunk Cloud Launches on AWS Marketplace
PTC and ServiceMax Announce New Connected Field Service Deployment
Crédit Mutuel and IBM Watson Put Technology at the Service of People
Splunk Named One of the 'Best Places to Work' for 10th Consecutive Year
TransCelerate Selects Veeva Vault SiteExchange
Zendesk and Fabric Bring Customer Service to Mobile App Development and Experience
Telstra and IBM Aspera Team up to Enable Media File Transfer Capability and Global Media File Collaboration
Oracle Buys Moat

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  BizJobs.com

Visit  MagLar, Inc.





 
  ©2017 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)