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Munich, Bavaria, Germany, 2007/04/12 - Ariston Group, a leading German performance consulting firm focused on sales and marketing excellence and Enterprise Ireland, the Irish state development agency, are cooperating in an effort to provide a comprehensive sales coaching initiative.
Ariston Group, a leading German performance consulting firm focused on sales and marketing excellence and Enterprise Ireland, the Irish state development agency focused on transforming Irish industry, are cooperating in an effort to provide a comprehensive sales coaching initiative to leading Irish companies.
The sales coaching initiative aims to:
- Support client companies in creating, building and sustaining profitable relationships with new clients in the German, Austrian and Swiss markets.
- To help clients develop skills in assessing buyer needs and focusing on value based selling.
- To assist clients in developing their messages to present a compelling value proposition to buyers by identifying, anticipating and satisfying stakeholder requirements: By recognising organisational buying behaviour, creating a competitive offering, finding partnership linkages, understanding business priorities, managing opportunities, managing decisions and stakeholders and managing competition.
- To provide expertise with in-market sales staff selection and sales performance.
- To highlight both cultural and language issues facing Irish companies selling into Germany, Austria and Switzerland.
- To assist clients in identifying key decision makers in an organisation.
Deliverables of the sales coaching initiative will be:
• Tailored and specific value proposition and messaging statement, appropriate to the market or buyer meetings.
• A repeatable framework which EI clients can use to periodically revisit and renew messages and value propositions.
• Higher quality of lead generation through improved market fit, and client/prospect nurturing.
• Improved sales performance and effectiveness by understanding a) sales staff selection process and b) performance metrics.
• Increased depth of account penetration, increased consistency among sales campaigns, increased accuracy of sales forecasts and increased close ratios.
About Ariston Group Performance Consulting
Our mission is to help our clients continuously improve the performance of their employees and organizations. Ariston Group professionals (ariston-group.com) have more than 100 years combined experience in the Sales and Marketing industry. Ariston foresees problems you may not see and provides solutions you may not know exist. We will find cost-effective options, often at no additional cost, while taking into consideration both your present and future company needs. Ariston offers you real industry experience based on today's global markets and current technologies.
About Enterprise Ireland
Enterprise Ireland is the Irish state development agency focused on transforming Irish industry. Our core mission is to accelerate the development of world-class Irish companies to achieve strong positions in global markets resulting in increased national and regional prosperity. Through an extensive network of 13 Irish offices and 34 international offices, we work with our clients to assist them to compete and to grow.
Our focus, for Irish companies, is on five main areas of activity: Achieving export sales; investing in research and innovation; competing through productivity; starting up & scaling up and driving regional enterprise.