Dunkin' Donuts, the largest coffee and baked goods chain in the world, is proud to announce it was recently ranked number one in customer loyalty in the coffee and doughnut category by the 2007 Brand Keys Customer Loyalty Engagement Index. Brand Keys, Inc., a research consultancy considered the world leader in customer loyalty and engagement metrics, conducted the survey.
According to the survey, Dunkin' Donuts more consistently meets or exceeds consumer expectations than its competitors. The degree to which a brand can meet or exceed the expectations set by consumers defines the level of loyalty a brand can expect to see in the next 12 to 18 months, including how consumers view the category, how they will compare brands in the category and how they will buy and remain loyal.
“Our primary goal at Dunkin' Donuts is customer satisfaction so this ranking is an immense honor for our brand,” said David Rodgers, Dunkin' Donuts General Manager. “The Brand Keys survey reaffirms what we have known all along-our customers are passionate about our menu items. We realize that loyalty is earned, and we will continue to work hard to earn our customers' loyalty by providing high quality menu items and a positive in-store experience that will meet, and exceed, their expectations."
Dunkin' Donuts is the world's largest coffee and baked goods chain, serving more than three million customers per day. Dunkin' Donuts sells 52 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels, breakfast sandwiches and other baked goods.
Headquartered in Canton, Massachusetts, Dunkin’ Donuts was founded in 1950 and today has more than 7,200 outlets worldwide. In the U.S., there are approximately 5,300 Dunkin' Donuts locations in 34 states.
Internationally, there are over 1,900 Dunkin' Donuts locations in 30 countries. Dunkin' Donut's most significant presence overseas is in the Philippines, Indonesia, South Korea, and Thailand. In the UAE, Dunkin’ Donuts recently opened its 40th outlet at the Qanat Al Qasba.