PRTODAY / NewswireToday Free press release distribution service network

More news: Software
Written by / Agency / Source: Oracle Corporation

Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Oracle Marketing Cloud Extends Leadership with Next Generation of Cross-Channel Orchestration Canvas - Marketers are able to more quickly and easily deliver personalized experiences at scale -
Oracle Marketing Cloud Extends Leadership with Next Generation of Cross-Channel Orchestration Canvas


NewswireToday - /newswire/ - Redwood Shores, CA, United States, 2016/09/26 - Marketers are able to more quickly and easily deliver personalized experiences at scale - NYSE, NASDAQ: ORCL

Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


Oracle today announced industry-first innovations to the Oracle Marketing Cloud that will transform the way consumer marketers interact with customers across channels. First to market in 2009 with the ‘Program Canvas’, these new enhancements make it easier for marketers to develop personalized customer experiences across web, mobile web, display, mobile apps and email, and to deliver these experiences based on unified consumer identities from different channels. For the first time, brands will be able to orchestrate a consistent and personalized experience to consumers at scale.

Consumer marketers are under intense pressure to deliver consistent and personalized experiences, but are challenged with working in teams that operate in silos using only channel specific customer data. Without the context of a unified consumer identity, marketers are just scaling batch and blast practices across multiple channels. To address this challenge, Oracle has introduced the next evolution in campaign management with its ‘Orchestration Canvas’, which helps brands align and manage marketing activities across channels and gain a holistic view of the customer. Oracle is making it quicker and easier to deliver the best experiences by offering a single platform for marketers to test, optimize and execute marketing campaigns for any digital touch point across the customer journey.

“Effectively orchestrating cross-channel marketing activities can be extremely complex for brands, but it is an area that marketing must tackle as discrepancies in experiences, and sometimes prices, erode trust and distance customers from a brand,” said Steve Krause, Group Vice President Product Management, Oracle Marketing Cloud. “To help our customers address these challenges, we have broken down the silos that typically separate marketing teams with our new cross-channel marketing solution. This will help improve collaboration and empower marketing to orchestrate relevant real-time experiences.”

The ‘Orchestration Canvas’ is a simple, yet sophisticated user interface of the Oracle Marketing Cloud that enables consumer marketers to efficiently manage experiences at every touch point throughout the entire consumer lifecycle. Additional enhancements include a Mobile App Visual Editor where marketers can test and optimize mobile experiences across their mobile apps and as a part of the cross-channel experience. With the new additions to the Oracle Marketing Cloud, marketers can now benefit from:

Adaptive Customer Path Creation and Optimization: The customer purchase path is unpredictable, inconsistent and spread across an increasingly diverse set of digital and offline channels. Orchestration Canvas allows marketers to create event- and behavior-driven adaptive paths that let customers dictate the next step in their interaction with a brand. Customers optimize their own path to purchase, creating less friction in the buying process and better buying experiences.

True Cross Channel Orchestration: Messages across channels can be generic, repetitive and irrelevant, which can weaken a customer relationship. Orchestration Canvas helps marketers connect all of a customer's identities across channels to a single, unified profile with a rich understanding of each individual. Marketers can use these enhanced profiles to provide more personalized and relevant customer experiences across channels.

Powerful, Marketer-Friendly Mobile Testing: Marketers can use a code-free, drag and drop interface to test and optimize mobile application experiences using everything from simple A/B tests, to complex Multivariate Testing and Segment Personalization. In addition, marketers use rich customer preference and behavior data from mobile campaigns to inform other marketing campaigns being managed on the Oracle Marketing Cloud.

Integrated Stack and Ecosystem: Marketers can unify customer data and applications through Oracle Marketing Cloud's integrated stack, helping teams across the customer experience chain from marketing to sales, commerce and customer service - bring a rich, unified and personalized experience to customers. In addition, marketers can use prebuilt integrations with the Oracle Customer Experience (CX) Cloud to leverage preference and behavioral data from across all interactions to further enhance customer profiles.

An end-to-end solution that includes Oracle Commerce, Oracle Configure, Price, and Quote Cloud (Oracle CPQ Cloud), Oracle Marketing Cloud, Oracle Sales Cloud, Oracle Service Cloud, and Oracle Social Cloud, Oracle CX Cloud is one of the industry’s most complete CX solutions. Part of Oracle Applications Cloud, Oracle CX Cloud empowers organizations to improve experiences, enhance loyalty, differentiate their brands, and drive measurable results by creating consistent, connected, and personalized brand experiences across all channels and devices.

About Oracle
Oracle ( offers a comprehensive and fully integrated stack of cloud applications and platform services.

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Safe Harbor
The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle's products remains at the sole discretion of Oracle Corporation.

Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


Written by / Agency / Source: Oracle Corporation


Availability: All Regions (Including Int'l)


Traffic Booster: [/] Quick Newswire Today Visibility Checker


Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

# # #
Software Warnings - IMPORTANT:
Always be aware/cautious about what you download on your computer/mobile! PURCHASE SOFTWARE related keywords / Banner Ads. Click HERE for details!

  Your Banner Ad showing on ALL
Software articles,
CATCH Visitors via Your Competitors Announcements!

Oracle Marketing Cloud Extends Leadership with Next Generation of Cross-Channel Orchestration Canvas

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

Oracle Corporation | Orchestration Canvas
Publisher Contact: Erik Kingham - 
650-506-8298 erik.kingham[.]
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Oracle Corporation securities in any jurisdiction including any other companies listed or named in this release.

Software via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Read Latest Articles From Oracle Corporation / Company Profile

Read Software Most Recent Related Newswires:

SBI SECURITIES Works with IBM to Test Blockchain Technology for Bond Trading Platform
Yellowfin Top Ranked for Usability in Ventana Research’s 2016 Mobile BI Value Index
Subex to Host 13th Global User Conference At Jaipur, India
Yellowfin Named A Leader in Fourth Consecutive Nucleus Research Value Matrix for Business Intelligence & Analytics
Altitude and Comways Partner to Deliver New Contact Center Solutions for High Growth Companies in Benelux
Gartner Positions Kentico Software in Magic Quadrant for Horizontal Portals
The Weather Company Launches its Signature WEATHERfx Ad-targeting Platform in Germany with BurdaForward
Infor Named on the Constellation ShortList™ for Global HCM Suites and Enterprise Cloud Finance
Valenta Pharm Optimizes Budget Management with Infor BI
NAKIVO Decreases Backup Administration Time by 50% and Storage Space by 30% for FEhS Institute
Rocket Software Business Intelligence Increases the Value of Cognos TM1 Investment
Greater Edmonton Foundation Centralizes Operations with Yardi Voyager
OneLogin Pioneers First-Ever HR-driven Identity Integration with Namely
IBM and Quest Diagnostics Launch Watson-Powered Genomic Sequencing Service to Help Physicians Bring Precision Cancer Treatments to Patients Nationwide
Bomgar Demonstrating Benefits of Chat, Integrated Remote Support At TSW 2016

Boost Your Social Network
& Crowdfunding Campaigns

NewswireToday Celebrates 10 Years in Business


Visit  Demyk Lightmod Products, Inc.

Visit  La Bella Bakery Artisan Bakery Arizona

  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (