ALM rolled out its new global newsroom as part of its ongoing transformation into a fully integrated information and intelligence company. The newsroom will help ALM to meet its goal of providing professionals in complex industries with news, data, analysis, marketing solutions and events on the right platform, in the right format and at the right time to successfully manage the business of business.
“The evolution of our newsroom allows us to transcend brands and provide optimal digital content whenever and however our audiences wish to consume and share it,” said Bill Carter, CEO of ALM. “The digital editorial strategy that inspired the global newsroom will continue to drive our efforts to deliver cross-industry content and intelligence in ways that offer the most business benefit for our audiences.”
Under newly aligned editorial leadership, ALM established the global newsroom to enable its 170 journalists and editors in North America, London and Hong Kong to work together in ways that weren’t possible before. Key benefits of the global newsroom include:
• Theme desks groups of editors and reporters who support ALM brands by conceiving, organizing, planning and executing on the creation of multi-media content for core audiences. The desks are segmented by themes that are important to ALM’s audiences, such as real estate, business of law, litigation and finance. Theme desk editors will work closely with editors across all of ALM’s verticals, from legal to consulting and insurance, on stories important to the core audiences of multiple publications. They will also work with the Digital, Events, Intelligence, Practical Insights and other ALM teams to envision new stories and innovative ways of sharing them, using everything from data visualization and video to e-newsletters. Theme desk editors report to George Haj, ALM Editorial Director.
• Wider and deeper collaboration among previously siloed ALM verticals and media brands to develop new editorial products to attract and engage audiences, as well as develop editorial programs that ALM’s business partners can monetize quickly and effectively. These products include new digital offerings designed to address the fluctuating needs of professionals throughout their day, delivering the right kind of content at the right time in the way readers wish to receive it. ALM’s new digital solutions will make stories and data instantly comprehensible and shareable, and deliver the most relevant journalism at the time and on the platform most appropriate for each audience’s consumption patterns.
• The ability to efficiently link together all of ALM’s editorial teams and resources in North America, London and Hong Kong to create a 24-hour newsroom to monitor, report and analyze the most relevant news for ALM’s audiences.
“Our new global newsroom allows us to leverage our 170 journalists in new and exciting ways to do a better job of elevating coverage that our existing brand readers need and want, as well as exposing more readers to the big national and international stories that are driving law, real estate, insurance and finance in a fast-changing world,” said Molly Miller ALM’s Chief Content Officer. “And we’re getting ideas from every corner of the new newsroom on exciting new products and opportunities to meet the needs of our audiences in 2016 and in the years to come.”
ALM (alm.com), an information and intelligence company, provides customers with critical news, data, analysis, marketing solutions and events to successfully manage the business of business.
Customers use ALM solutions to discover new ideas and approaches for solving business challenges, connect to the right professionals and peers creating relationships that move business forward, and compete to win through access to data, analytics and insight. ALM serves a community of over 6 million business professionals seeking to discover, connect and compete in highly complex industries.