OpenText™, a global leader in Enterprise Information Management (EIM), today announced that DDR Corp., a real estate investment trust that owns and manages value-oriented, open-air retail shopping centers, is using OpenText as its central content repository across all its locations in the United States and Puerto Rico. Using OpenText, DDR is able to easily manage and distribute both media assets and critical documents throughout the organization, ensuring consistency and compliance while saving time and resources.
DDR owns and manages hundreds of large retail assets, with its full portfolio representing more than 100 million square feet of property. With a portfolio of more than 100 million square feet, the volume of leases and other documents flowing through DDR is as expansive as the properties themselves. To manage the large volumes of content and drive innovation, DDR implemented OpenText Content Suite as a key infrastructure application.
“OpenText Content Suite is the foundation for sharing content across our organization,” said Kim Scharf, Vice President of IT Enterprise Services for DDR. “Departments needing documents to perform their job functions are now a single click away from that content. What historically took months to complete, now takes weeks.”
The OpenText Content Suite Platform serves as a single source of truth for DDR, also supporting a technology commitment to re-use and re-purpose content for added efficiency. While historically, the company’s document quality and data gathering process presented challenges that could result in delays, its higher quality document-centric approach to data gathering has improved the billing cycle and reduced business risk.
Having seen great success with OpenText Content Suite, DDR again turned to its trusted provider, OpenText, when it came time to centralize its media assets.
Designers and directors supply collateral from DDR’s corporate (ddr.com) headquarters in Ohio while property marketing managers work from regional offices. Content accessibility for field employees was limited and obtaining approved content could be challenging. Timeliness of requests for approved collateral pulled design professionals away from projects and impacted delivery of their core tasks. Additionally, multiple versions of assets led to higher storage requirements than necessary and outdated collateral.
DDR professionals needed to replace the labor-intensive route for obtaining marketing collateral with timely, easy access that matches the competitive marketplace of high-quality retail assets. DDR investigated options for a centralized system to manage digital assets. OpenText Media Management was the clear choice.
“When I think of a centralized repository, I think of OpenText because we have our primary infrastructure repository in OpenText Content Suite,” continued Scharf. “When a technology serves the company well, our goal is to leverage the full value from that investment. Because we had the infrastructure with Content Suite, we were able to demonstrate to our designers and managers the benefit of selecting the OpenText tool for digital asset management.”
Driven by flexible rules, the solution automates workflows to move projects forward, notifying users of tasks, coordinating collaboration, approvals and controlling user permissions. Following a structured approval process, digital assets are consolidated in a single, secure media library. One, high-quality finalized version of each asset is then ready for use, re-use and re-purposing across multiple channels and applications. OpenText Media Management automatically generates renditions in the right size and format. DDR professionals maintain easy access to content from any location to download and share, helping to lease and manage their properties.
“With OpenText Media Management our goal was reduced requests for collateral directed to the marketing team in our home office,” Scharf says. “Fewer requests means more time for designers to focus on higher priority tasks, including production of value-added material.”
“Finding things faster, publishing things faster … from a user experience perspective OpenText Media Management is actually fun,” Scharf says. “Understanding that we have a technology base that allows us to provide creative, innovative solutions to our business, motivates you to wake up and enjoy work every day.”
The real estate company also plans to implement OpenText Suite 16 to take advantage of new functionality. “We know we can grow with OpenText,” Scharf says. “We consider OpenText a development partner… who grows through innovation and acquisition while providing stellar customer service.”
OpenText Content Suite and OpenText Media Management are part of the OpenText EIM strategy, enabling organizations to discover and manage information to spur growth and innovation and decrease time to competitive advantage. The platform consists of comprehensive and integrated product solutions including Content Cloud, Process Cloud, Experience Cloud, Analytics Cloud and Business Network.
OpenText (opentext.com) enables the digital world, creating a better way for organizations to work with information, on premises or in the cloud.
Certain statements in this press release may contain words considered forward-looking statements or information under applicable securities laws. These statements are based on OpenText's current expectations, estimates, forecasts and projections about the operating environment, economies and markets in which the company operates. These statements are subject to important assumptions, risks and uncertainties that are difficult to predict, and the actual outcome may be materially different. OpenText's assumptions, although considered reasonable by the company at the date of this press release, may prove to be inaccurate and consequently its actual results could differ materially from the expectations set out herein. For additional information with respect to risks and other factors which could occur, see OpenText's Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other securities filings with the SEC and other securities regulators. Unless otherwise required by applicable securities laws, OpenText disclaims any intention or obligations to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
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Sonya Mehan - Investor Relations OpenText
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Dave Ladetto - Weber Shandwick
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