PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: Sol Meliá Hotels & Resorts

Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Meliá Hotels International - A Relevant Player in Germany’s Hospitality - With 26 hotels in 15 cities, after Spain and Cuba, Germany is the third largest country in which Meliá Hotels International has hotels -
Meliá Hotels International - A Relevant Player in Germany’s Hospitality


NewswireToday - /newswire/ - Palma de Mallorca, Spain, 2016/07/15 - With 26 hotels in 15 cities, after Spain and Cuba, Germany is the third largest country in which Meliá Hotels International has hotels -

Your Banner Ad Here instead - Showing along with ALL Articles covering Restaurants/Hotels/Chain Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


The Company currently operates hotels under three of its brands: Meliá, Innside by Meliá and Tryp by Wyndham, although it is confident that other brands will achieve a presence in the near future given the cosmopolitan and dynamic nature of the German market.

Germany is also the fourth biggest feeder market for Meliá, behind Spain, the United Kingdom and the United States, providing nearly 10% of our guests in our hotels all around the world, another factor that encourages us to continue to increase our presence in the country. Cities such as Berlin, Bremen, Dusseldorf, Dresden, Aachen, Leipzig, Munich, Dortmund, Wolfsburg and Frankfurt, among others, are home to some of the most iconic of our hotels, such as the Meliá Berlin, the Innside Frankfurt Eurotheum, Innside Dusseldorf Hafen, Meliá Dusseldorf, Innside Dresden, Innside Wolfsburg and Innside Aachen.

Due to the importance of the German market, Meliá located its Central European offices in Dusseldorf, and attributes a large part of its success to its adaptation to German partners and customers, meaning that in Germany, Meliá feels German and thinks German. In line with Company strategy to strengthen its hotel management function, most Meliá hotels in the German market are operated under lease or management agreements.

Acquisition of Innside a turning point
In 2007, when the Company acquired Innside, a small German hotel chain founded in 1997, for 16.5 million euros, the growth of Meliá in Germany entered a new stage of development. From the 8 original Innside hotels, the brand currently has a total of 14 hotels in Germany either open or scheduled to open. More importantly, what was originally a young and exclusively "German" brand, has now become highly internationalized, as Meliá has signed up Innside hotels in such disparate and remote locations as China, Chile, Dubai, Doha, Spain, and New York, where the magnificent Innside New York Nomad has just opened to a great response from the market.

The Meliá brand is also well positioned on the east-west axis, with Meliá hotels in Dusseldorf and Berlin, and from 2018 also in the geographical and financial heart of the country in Frankfurt. The aim is now to add Meliá hotels on the north-south axis, in cities such as Hamburg and Munich, which together with our Innside hotels will further strengthen our brand recognition.

Paradise for "bleisure hotels" and the MICE segment
The mentioned Meliá and Innside hotels in Germany are a great example of urban hotels adapted to both business and leisure travellers: what we now know as the "bleisure" (business + leisure) segment. Thanks to these brands, our leadership in the resort hotel industry, and our commercial strength, our hotels are ideally positioned for business travellers, yet also offer a complete destination and lifestyle experience: of the 26 hotels we operate in Germany, 12 offer facilities for meetings and conventions, a segment that in Germany moves around 11.4 million travellers a year, generating around 7.5 million overnight stays. In a segment in which innovation is very important, the introduction of Innside brand attributes such as "creative meetings" also give our hotels a competitive advantage in the German market.

Among our main competitive strengths in Germany are the fact that our Company is supported by significant investors and hedge funds, and thanks to an impeccable track record in Germany, Meliá is nowadays a Company that inspires confidence and which can grow faster as it has already overcome the learning curve. In terms of reputation, we benefit from our Mediterranean nature and origin, and the close relationship that exists between Germany and our headquarters in Mallorca. Our Innside hotels have been named as the favourite hotels for German travellers for several years by the prestigious reservations website This recognition is also reflected in our sales growth in Germany, with an increase of 50% in sales through in 2016 over the previous year.

According to Enrique Ortiz, Vice President for Europe, Middle East & Africa,"the commitment of Meliá Hotels International to Germany is even more consolidated year on year. It is not only one of the countries in which we are growing fastest and the birthplace of our successful Innside by Meliá brand, but German cities are also the perfect setting for our urban brands focused on the fast-growing “bleisure” travel market, combining business facilities with spaces for leisure and for discovering the cities". For Ortiz,"the main challenges for the Company in Germany today are to continue to grow with emblematic hotels in cities on the north-south axis, and to introduce other brands that are already market leaders in other countries such as the luxury lifestyle and cutting-edge ME by Meliá brand (ME London, ME Milan, ME Miami, etc.) or the classical luxury with an avant-garde flair of the Gran Meliá brand (Gran Meliá Rome, Gran Meliá Colon, Gran Meliá Palacio de los Duques, etc.)".

Your Banner Ad Here instead - Showing along with ALL Articles covering Restaurants/Hotels/Chain Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


Written by / Agency / Source: Sol Meliá Hotels & Resorts


Availability: All Regions (Including Int'l)


Traffic Booster: [/] Quick Newswire Today Visibility Checker


Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

# # #
Restaurants Hotels Chain - Purchase keywords tags fast food chain restaurants rapid pizza delivery order pizza online directory finder / Banner Ads!.

  Your Banner Ad showing on ALL
Restaurants/Hotels/Chain articles,
CATCH Visitors via Your Competitors Announcements!

Meliá Hotels International - A Relevant Player in Germany’s Hospitality

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

Meliá, Innside |
Publisher Contact: Communications Department - 
+34 971 22 44 64 comunicacion[.]
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Sol Meliá Hotels & Resorts securities in any jurisdiction including any other companies listed or named in this release.

Restaurants/Hotels/Chain via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Read Latest Articles From Sol Meliá Hotels & Resorts / Company Profile

Read Restaurants/Hotels/Chain Most Recent Related Newswires:

Meliá Hotels International Returns to The Ibex-35
Meliá Hanoi Named One of the Best 5-star Hotels in Vietnam At the Vietnamese Tourism Awards
CaixaBank and Meliá Join Forces to Allow Mobile Payments in Hotels Operated by The Chain
All Bar One Launches New Loyalty App
Meliá Hotels International Launches New Hotel & Begins Redevelopment of A 5,000 M˛ Site
Meliá Hotels International Named Best Digital Transformation Enterprise At The Digital Enterprise Show
Meliá Hotels International Expands Portfolio with 16th Hotel in Indonesia
KFC UK and Ireland Names AirTag IT Supplier of the Year for its Mobile-based Loyalty App
Sol House Announces Partnership with Ibiza Rocks
Meliá Hotels International Expands Footprint in Indonesia with Addition of Meliá Bintan
Meliá Hotels International Announces its First Gran Meliá Hotel in Iran Alongside A Leading Iranian Industrial & Developer Group
Paradisus Resorts Unveils New Look, Celebrates with Interactive Campaign ‘Where You Want To Be’
Meliá Hotels International Is Set to Launch New Hotel, INNSIDE New York NoMad in the Heart of Manhattan
Meliá Hotels International Extends its Presence in Qatar with the New Innside Doha
Meliá Lisboa, First 5-star Hotel Operated by Meliá Hotels International in Portugal, to Open its Doors in 2018

Boost Your Social Network
& Crowdfunding Campaigns

NewswireToday Celebrates 10 Years in Business



Visit  Demyk Lightmod Products, Inc.

  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (