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Perth, Australia, 2016/07/04 - Perth, City Link’s second stage, building a new underground bus station, enables the full realisation of a 100-year vision to reconnect the Perth CBD and Northbridge - Scala.com.
The underground facility will replace the now demolished Wellington Street Bus Station and will incorporate Australia’s first Dynamic Stand Management System (DSMS) on over 100 digital screens powered by Scala.
RutledgeAV & Nilsen engaged with TechMedia to deliver the Scala Digital Signage software platform for the Perth City Link Project. The Scala Content Manager and players deliver live and up-to-date content and bus stand information from the DSMS to passengers waiting in the lounge on over 100 digital screens and industrial media players installed and commissioned by RutledgeAV.
The new facility is highly passenger-focused with the Perth Busport having a strong emphasis on passenger comfort. The underground lounge is divided into four sections, each with four stands, and operates using a DSMS to allow more buses to efficiently use the underground facility. This means, that from a passenger perspective, Perth Busport will work like an airport. The Scala driven Screens throughout the facility will notify passengers about which stand their bus will use, up to five minutes before departure.
A more detailed case study will become available later in 2016 once the full facility is up and running.
Scala solutions deliver engaging experiences by connecting digital signage, beacons, kiosks, mobile applications and devices. Scala (scala.com) provides the platform to easily create and centrally manage the deployment of these experiences, while retaining the flexibility to rapidly personalize to be as relevant as possible to current audiences. With more than 28 years’ experience entertaining, informing and educating audiences, Scala is well-known for its innovation in digital signage and leveraging best-of-breed technologies such as mobile and predictive analytics to create award-winning solutions that are easy-to-use yet infinitely customizable. Headquartered near Philadelphia, PA, with six offices spanning the globe, Scala’s network of partners and developers are located in more than 90 countries. Scala solutions are used by more than 5,000 customers and the systems drive more than 500,000 screens worldwide.