PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: BASF

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

BASF Launches New Global Pigments Brand - Colors & Effects brand aligns global pigments expertise across five industries - Colors-Effects.BASF.com
BASF Launches New Global Pigments Brand

 

NewswireToday - /newswire/ - Ludwigshafen, Germany, 2016/06/30 - Colors & Effects brand aligns global pigments expertise across five industries - Colors-Effects.BASF.com. DE000BASF111

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Manufacturing/Robotics Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

BASF announced today the launch of its Colors & Effects brand, bundling BASF’s global pigments business. The new brand encompasses BASF’s distinct colorants and effect pigments portfolio, and serves customers across five key industries, including coatings, plastics, printing, cosmetics, and agriculture.

“To continue to grow and develop their business, our customers need a diverse selection of pigments and global expertise,” said Alexander Haunschild, Senior Vice President, Global Pigments Business. “In this competitive marketplace, we created a brand focused entirely on pigments to provide our customers with products and solutions from one single source.”

BASF organized its global pigments business in an industry approach and established teams concentrated solely on the coatings, plastics, printing, cosmetics and agriculture markets. This is the first time the company has created dedicated global pigment teams for the agriculture and cosmetics industries.

“Our number one priority is to remain a reliable global supplier to our customers. This brand underlies the key strengths we bring to the market: chemical expertise and a broad portfolio of colorants and high performance effect pigments,” said Haunschild. “BASF continues to invest resources into this change and we are confident we have the right experts and portfolio to help our customers continue to innovate.”

BASF operates 13 pigment production sites in China, France, Germany, Korea, the Netherlands, Switzerland, and the United States. To learn more about the Colors & Effects brand, visit colors-effects.basf.com.

About the Colors & Effects brand
The Colors & Effects brand (colors-effects.basf.com) encompasses BASF’s broad portfolio of colorants and effect pigments. Based on their chemical expertise in the coatings, plastics, printing, cosmetics and agriculture markets, BASF’s experts offer consultative solutions. Fueled by entrepreneurial spirit, they enable innovation and growth. For our customers and our company: We live colors. We boost effects.

About BASF’s Dispersions & Pigments Division
The Dispersions & Pigments division of BASF (dispersions-pigments.basf.com) develops, produces and markets a range of high-quality pigments, resins, additives and polymer dispersions worldwide. These raw materials are used in formulations for coatings and paints, printing and packaging products, construction chemicals, adhesives, fiber bondings, plastics, paper as well as for electronic applications such as displays. With its comprehensive product portfolio and its extensive knowledge of the industry, the Dispersions & Pigments division offers its customers innovative and sustainable solutions and helps them advance their formulations.

About BASF
At BASF (basf.com), we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 112,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas. BASF generated sales of more than €70 billion in 2015. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN).

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Manufacturing/Robotics Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: BASF

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Manufacturing/Robotics articles,
CATCH Visitors via Your Competitors Announcements!


BASF Launches New Global Pigments Brand

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

Colors & Effects Brand | BASF
Publisher Contact: Lisa Gentile - BASF.com 
248 948-2177 lisa.gentile[.]basf.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any BASF securities in any jurisdiction including any other companies listed or named in this release.

Manufacturing/Robotics via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From BASF / Company Profile


Read Manufacturing/Robotics Most Recent Related Newswires:

Borealis to Build Dedicated Automotive Compounding Plant in North America
GE’s Tatabanya, Hungary, Manufacturing Facility Expands Production of ISO-Accredited Reference Materials
Oscilloquartz Unveils Synchronization Solution to Enable the Small Cell Era
Borealis Heightens Solar Engagement with ISOVOLTAIC
PPG, Vision Systems to Develop Aircraft Window Shading Applications
LANXESS Increases the Capacity of its Emerald Innovation 3000 Flame Retardant Production Unit
Infineon Launches 'Productive4.0' Research Project in Dresden
Hexagon Manufacturing Intelligence Launches New Rotary Tables for Optiv Performance 663/664
Atlas Copco Opens U.S. Manufacturing Plant
Ensemble SmartWAN Wins Light Reading Award for Most Innovative NFV Product Strategy
Voith and Ray Sono Will Jointly Accelerate the Digitization of Industry
UITP Global Public Transport Summit 2017 - Voith Presents Efficient and Sustainable Solutions for Urban Transportation
METTLER TOLEDO Launches New Generation of Multi-Parameter M400 Transmitter
Bonnell Aluminum Earns PPG Certified Applicator Program Accreditation
Vero Software Unveils Latest Alphacam Features New Key Automation Capabilities

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  Deb Sheppard - Medium Psychic Author Speaker

Visit MagLar, Inc.





 
  ©2017 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)