PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: Hearst Communications, Inc.

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Hearst Unveils Buzzing@Hearst Trend-Detecting Capability for Advertisers - Proprietary Platform Tracks Real-Time Engagement, Allowing Marketers to Leverage Top-Performing Content - Hearst.com
Hearst Unveils Buzzing@Hearst Trend-Detecting Capability for Advertisers

 

NewswireToday - /newswire/ - New York, NY, United States, 2016/06/22 - Proprietary Platform Tracks Real-Time Engagement, Allowing Marketers to Leverage Top-Performing Content - Hearst.com.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Books/Publishing/Newspapers Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Hearst today announced that its industry-leading trend detector, Buzzing@Hearst, is now open to advertisers, allowing them to programmatically target top-performing content across Hearst’s media properties. Born out of years of research and development, Buzzing@Hearst analyzes data-driven signals to constantly monitor trending articles, enabling marketers to uniquely marry their message to what’s hot in real-time.

Buzzing@Hearst is an extension of MediaOS, Hearst’s proprietary analytics-driven content distribution platform. Buzzing monitors thousands of active articles across Hearst’s digital ecosystem, including newspapers, magazines and television channels, and provides information about trending articles that editors can curate for their sites. Marketers are then able to serve up ads on pages that are receiving the most audience engagement.

Linked directly to DoubleClick for Publishers (DFP), Buzzing allows for a direct data connection between Hearst’s editors and digital sales teams, offering an opportunity for premium programmatic ad sales on trending pages. Advertisers’ content can then be served alongside Hearst’s editorial content that is demonstrating the highest levels of engagement at any given moment.

“Harnessing the power of data science to recognize and instantly integrate trending stories with targeted ads signifies a groundbreaking solution for Hearst and our brand partners,” said Phil Wiser, chief technology officer, Hearst. “Buzzing@Hearst demonstrates a new model for publishers and advertisers looking to deliver a user experience that keeps readers and customers engaged and coming back.”

Buzzing@Hearst looks at hundreds of signals, refreshed every 90 seconds, to create a “Buzzing Score” of 1-20, a rating assigned to every article to determine its popularity and interest among Hearst’s 350 million unique visitors. Buzzing scores are reflective of a variety of factors, giving advertisers an opportunity to advertise on pages based on everything from audience engagement to social engagement, in addition to other metrics.

By integrating Buzzing@Hearst on every editor’s dashboard, Hearst is able to constantly monitor for trending articles with the highest Buzzing Scores and curate content relevant to their publication. It also allows editors to receive instant feedback from readers and develop content more likely to resonate with audiences. Recently, for example, a piece that appeared on ELLE UK about Kate Middleton breaking the Queen’s dress code received a high Buzzing Score and, as a result, was curated to also appear on U.S.-based Hearst sites. Armed with these insights, advertisers now have a window into the best performing channels and can use this feedback to target the right audiences with the right message.

“We are thrilled to offer a dynamic means for marketers to tap into hundreds of real-time signals we receive through Buzzing,” said Julie Clark, vice president of sales and strategy, Hearst Core Audience. “From social signals to time spent on site and understanding current trends we give clients a front row seat to what’s hot right now. The marriage of data driven marketing with premium content is a reality at Hearst.”

About Hearst
Hearst (hearst.com) is one of the nation’s largest diversified media, information and services companies with more than 360 businesses. Its major interests include ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; majority ownership of global ratings agency Fitch Group; Hearst Health, a group of medical information and services businesses; 30 television stations such as WCVB-TV in Boston and KCRA-TV in Sacramento, Calif., which reach a combined 19 percent of U.S. viewers; newspapers such as the Houston Chronicle, San Francisco Chronicle and Albany Times Union, more than 300 magazines around the world including Cosmopolitan, ELLE, Harper’s BAZAAR and Car and Driver; digital services businesses such as iCrossing and KUBRA; and investments in emerging digital and video companies such as Complex, BuzzFeed, VICE and AwesomenessTV.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Books/Publishing/Newspapers Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Hearst Communications, Inc.

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Books/Publishing/Newspapers articles,
CATCH Visitors via Your Competitors Announcements!


Hearst Unveils Buzzing@Hearst Trend-Detecting Capability for Advertisers

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

Buzzing@Hearst |
Publisher Contact: Press Office - Hearst.com 
212-649-2577 press[.]hearst.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Hearst Communications, Inc. securities in any jurisdiction including any other companies listed or named in this release.

Books/Publishing/Newspapers via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Hearst Communications, Inc. / Company Profile


Read Books/Publishing/Newspapers Most Recent Related Newswires:

Hearst Magazines to Introduce New Magazine Brand with Food Network Sensation Ree Drummond - The Pioneer Woman
Dusk Comics Flagship Comic Takes New Form
Hearst Agrees to Acquire CAMP Systems International, Inc. - A Leading Aviation Software-as-a-Service Company
Wiley Celebrates the 2016 Nobel Prize Laureates
Book Recounts A Year of Backpacking World Travel by An American and An Aussie Lady
Debut Author Joins the Trending, Most Unreliable Narrators List for Young Readers
American Institute of Ultrasound in Medicine Selects Wiley to Publish the Journal of Ultrasound in Medicine
S&P Global Platts to Launch Fujairah Oil Products Price Assessments
Ranku Acquired by Wiley
S&P Global Platts Launches Formal Consultation on Shift to Asia ULSD Benchmarks
Pixel Hall Press Celebrates the 2nd birthday of 'Traveling Left of Center & Other Stories'
Independent Author from Cape Town, Richard Gradner Launches His Second Novel - Unicorn in Cape Town
Wiley Signs Definitive Agreement to Acquire Atypon
American Geophysical Union Partners with Wiley to Take on New Geohealth Initiative
Wiley to Publish Molecular Oncology Bringing together All Four Journals from the Federation of European Biochemical Societies At FEBS Press

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  La Bella Bakery Artisan Bakery Arizona

Visit  JobsWare.com





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)