NewswireToday - /newswire/ -
Singapore, Singapore, 2016/06/21 - Amid technological evolution to satiate the appetite for consumers' needs, the rate at which companies must keep up with innovation that embodies trend and trust remains unabated. The most significant call is to combat counterfeits.
EGIDE announces its participation at the 2nd International Vandagraf Brand Protection Conference 2016 that brings together brand protection and anti-counterfeiting experts and industry practitioners together to discuss and share new technologies and insights into brand protection solutions. Following the inaugural event held in 2014, this year’s conference will explore the threats and opportunities arising from the fast emerging areas being the Internet of Things (IOT), Near Field Communications and Mobile - Smartphone technologies.
Millions of dollars have been invested to fight against counterfeiting. As the proliferation of counterfeits continues, the dire need for sophisticated and effective protection against business risks and harms towards brand reliability and trust between businesses and consumers is becoming more urgent. Some key challenges requiring top decision makers to overcome include evaluating and developing appropriate approach to strategically tackle risks that injure businesses. This includes consideration of health risks to unsuspecting consumers who use or ingest fake goods that harm health or even endanger lives.
It is imperative to provide consumers with accurate and prompt information, as well as sound knowledge and the necessary tools to make informed purchase decisions. For this reason, EGIDE advocates the concept of a customer centric solution that allows businesses to connect with consumers, to educate, engage and equip them with accessible and easy to use tool to authenticate purchases and report fakes. This integrated approach, which also combines distinct customer features, can be made possible through the use of a mobile phone coupled with high security features.
Co-founder of EGIDE Mr Toh Kok Leong said: “Empowering consumers to protect themselves against unethical business practices such as counterfeiting is necessary. Though there are several anti-counterfeiting technologies out there, just as many security challenges remain unaddressed in view of fresh challenges brought about by increasingly adept counterfeiters as they penetrate the brand supply chain, retail shop floors and e-commerce. The integration of robust encryption security feature with authentication technologies that prevent duplication or manipulation of information can deter and disable illegal business practice. Companies must be protected against visible and invisible threats”.
EGIDE is invited to present this discussion at the Vandagraf International Conference in London, and share the positive impact of secure anti-counterfeit technology as brand protection solution and customer experience enhancement with a Customer First approach.
Based in Singapore, EGIDE (egide.com.sg) is a fast growing start-up that provides organizations with leading-edge authentication technology to protect and empower businesses and consumers against product counterfeiting. EGIDE creates a fully-owned patented encryption system that combines with smartcard and NFC technologies to provide our clients and their customers with a secured digital brand protection platform and guaranteed trust of product authenticity. Our innovative solution allows every user the optimal accessibility to detect counterfeit items, secure genuine purchases and safeguard brand assets. With EGIDE authentication, combating product counterfeiting is simpler and easier.