NewswireToday - /newswire/ -
New York, NY, United States, 2007/03/29 - Doremus San Francisco, the West Coast arm of the global business communications company, has launched an interactive, integrated campaign for Hyperion targeted to tech leaders. NYSE: OMC
Doremus San Francisco, the West Coast arm of the business communications company that uncovers deeper insights to make the complex compelling, is launching several interactive components to their recent global campaign for Hyperion titled “Leaders Wanted/CIO Challenges.” The original campaign was launched in the Spring of 2006. The new viral marketing elements include an online game, vis mail, print, events and interactive video banners.
“This is the first time,” noted Garrett Lawrence, Managing Director of Doremus San Francisco, “that community-building tactics are being used within the Business Intelligence space. The CIOs that Hyperion is targeting are change-agents who want and need to learn as much as they can about the fast-paced breakthroughs in Business Intelligence. Hyperion is providing the means to create a forum so they can do that.”
The online game, created with Doremus London, will be housed on the IDG Publishing microsite. IDG is the world’s leading technology media, research and event company. The purpose of the game is to give CIOs worldwide the opportunity to learn about breakthroughs in business intelligence and also provides a forum for interaction to help them help their companies reach business goals.
Vis mail and video banners will drive CIOs to special business intelligence web sites that foster CIO forums and interaction among peers. Print will include a “call to action.” And events, such as the Hyperion “Leadership Awards,” will honor “Catalytic CIOs” …those change agents within their companies …with incentives like membership in industry associations and articles from the Harvard Business Review.
Named one of the FORTUNE 100 Best Companies to Work For (2004), Hyperion serves global customers in more than 90 countries. A network of more than 600 partners provides the company’s innovative and specialized solutions and services. Hyperion generated revenues of US$765 million for the fiscal year that ended June 30, 2006 and is traded under the Nasdaq symbol HYSL.
Doremus is composed of a unique group of people from the most highly regarded creative and strategic communications companies with one common goal: to bring a new level of thinking and execution to a category that is often orphaned in the general agency community. Doremus is best known for its commitment to understanding complex, considered decisions, multiple target audiences, and identifying the best communications channels to magnify budgets at all levels. With offices in the key business centers of the world, Doremus is constantly evolving to meet the marketing communications needs of business.
Doremus is a part of Omnicom Group Inc. Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.