Today, Amobee, a leading global marketing technology company, specializing in cross channel, cross device solutions for display, video, mobile, email, and social, was announced a Snapchat Partner. Later this year Amobee will be able to provide brands with full-screen vertical Snap Ads, adding to the company’s already robust social offering that includes existing ads API integrations with Facebook, Instagram, Pinterest and Twitter.
“We are honored to be named a Snapchat Partner, and we look forward to bringing brands and agencies new advertising opportunities on this emerging, fast growing platform,” said Kim Reed Perell, President of Amobee. “Snapchat is a mandatory environment for advertisers that want to reach millennials. Amobee’s ability to deliver Snap Ads later this year will further our goal of providing brands with innovative digital marketing solutions through a unified technology platform and strategic industry alliances that will enable advertisers to connect with audiences at the optimal point of impact at scale.”
Airbnb, Allstate, Kellogg’s and Red Bull are among the leading brands and client partners that run digital marketing campaigns on Amobee’s unified technology platform. The platform is powered by Amobee Brand Intelligence technology; which analyzes over 60 billion digital content engagements across the web, mobile, social and video per day providing data and insights that inform strategy, creative and content development, and real time media activation and optimization.
As a Snapchat Partner, Amobee will be able to deliver mobile, 100-percent viewable, full-screen vertical Snap Ads to help brands target and reach over 100 million daily active Snapchatters who generate more than 10 billion video views every day.
Once available, Snap Ads will expand Amobee’s suite of video solutions which include standard and interactive pre-roll, influencer placement and hashtag identification on social; and, fully customizable ad units including Amobee OutStream, a native ad placement that provides an enhanced user experience that only launches and plays when the video ad is viewable as the user scrolls through content on the screen.
“Snapchat has captivated the attention of a significant audience that embraces mobile video as a fun and entertaining way of communicating,” said John Horgan, VP of Global Partnerships at Amobee. “We are excited to be a Snapchat Partner and begin building solutions that will help marketers develop and deliver relevant, curated Snap Ads that enhance their cross channel mobile and video strategy through Amobee Brand Intelligence technology.”
Amobee will provide more information about our Snap Ads solutions over the coming months. In the meantime, advertisers can learn more about Snapchat Partners by visiting snapchat.com/partners.
Amobee (amobee.com) is a global marketing technology company that provides data driven cross channel digital advertising solutions for agencies, brands and publishers. We serve key marketing channels display, video, email and social across all devices, and among a select group of companies globally with ads API integration for Facebook, Twitter, Instagram, Pinterest and Snapchat. Amobee’s patented Brand Intelligence technology analyzes over 60 billion content engagements daily across the Web, mobile, social and video providing marketers with the ability to access 360 degree insights around a brand’s entire digital footprint and activate advertising in real time on Amobee’s cross channel, cross device platform. Amobee is wholly owned by Singtel, one of the largest telecommunications companies in Asia, with over 595 million mobile subscribers. Amobee operates across North America, Europe, Middle East, Asia, and Australia.