Based on recent analysis of the digital advertising industry, Frost & Sullivan today announced that it recognizes AdTheorent as the recipient of the 2016 North American Growth Excellence Leadership Award. AdTheorent’s futuristic, data-driven predictive solutions for digital advertising leverage technologies such as machine learning, advanced tracking and attribution, and cross-environment mapping to deliver superior results to advertisers. With these solutions, AdTheorent has set the bar for customer value in the North American digital advertising market.
AdTheorent has consistently delivered higher value than standalone programmatic solutions by providing best in class full-service and results-driven programmatic advertising services. AdTheorent leverages Big Data solutions, including machine learning fueled by first, second and third-party data, to identify the right audience for individual ad campaigns, ultimately boosting engagement and delivering measurable ROI for its clients. Additionally, the Company provides advanced analytics to generate a view of consumers after they have clicked on or interacted with ads.
AdTheorent has pioneered several technologies to enable true cross-environment audience identification and attribution, which is a key hitherto unmet requirement in the digital advertising industry. The company’s industry-best advanced technology for real-time ad optimization, tools and value-added services, and focus on new product innovation have provided a huge boost to its growth rate.
“AdTheorent’s innovative approach to mobile and digital advertising won it early access to leading sources and a strong roster of loyal, marquee brands and advertisers,” said Frost & Sullivan Industry Director, Vikrant Gandhi. “On the back of big wins, the company increased its revenue by more than 100% in 2015 and is on course to duplicating this feat in 2016.”
As brands and advertisers began to demand more out of their investments in digital advertising, AdTheorent brought to market Barometric® for broader application beyond AdTheorent-run media, delivered through a software-as-a-service (SaaS) model. Meanwhile, AdTheorent’s Cross-Environment Map provides advertisers with a holistic view of consumers by allowing them to attribute disparate user IDs across all environments (e.g., mobile Web, app, desktop, physical address, and in-store) to a single user.
AdTheorent’s solutions are highly modular, which enables organizations to retain their legacy systems. By gluing its mapping to the physical address, AdTheorent helps brands fill their blind spots in user tracking and build robust attribution models. All these innovations ensure customers continue receiving the best value from their investments in the company’s solutions.
Additionally, AdTheorent allows brands to include all types of data sets to optimize their advertising campaigns and to add new ones when needed. The Company’s integrated, unified, and easy-to-use suite of products for data-driven digital advertising has eliminated the inefficiencies that arise when advertisers work with multiple companies.
“AdTheorent has a flexible, performance-based pricing structure and works closely with customers to customize pricing to their unique requirements,” noted Gandhi. “It continues to enhance its software architecture and add new features and functionality to improve the efficiency with which it presents digital advertising services.”
AdTheorent has successfully developed and integrated core components in a seamless manner to deliver horizontal advertising solutions that can be used effectively across various industry verticals. With its innovative technologies and full service approach to digital advertising, AdTheorent is poised for even greater success in the future.
Each year, Frost & Sullivan presents this award to the company that has demonstrated excellence in growth and customer value. The award recognizes the superiority of the product/service as well as the overall customer, purchase, ownership, and service experience offered, resulting in the recipient company seeing above-market growth and increased share of wallet. The award lauds the growth, diversification, and sustainability strategies of the company.
Frost & Sullivan Best Practices awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research to identify best practices in the industry.
AdTheorent (adtheorent.com) is a technology company that is transforming digital advertising through data-driven predictive solutions and best in class measurement, tracking and attribution capabilities. AdTheorent’s machine learning technology platform, Cross-Environment Map and Barometric®-powered attribution capabilities help brands understand and connect with their audiences at scale.
AdTheorent’s machine learning technology platform combines millions of data attributes into precise and accurate adaptive models for the purpose of identifying optimal audiences. Powered by data-driven intelligence, AdTheorent delivers the right ad, to the right user, at the right time all in “real time” within brand advertisers’ ROAS and performance goals.
AdTheorent provides the most comprehensive cross-environment ID mapping infrastructure in market, which maps 550 million unique device IDs to more than 85 million US households, and appends those device IDs with extensive 1st, 2nd and 3rd party data sources. As a mobile-first Data Management Platform, AdTheorent is uniquely positioned to match offline and online data to mobile at scale, affect cross-device targeting and break new ground in media attribution including physical activity such as purchase.
AdTheorent’s Barometricmeasurement and analytics solution features the advertising industry’s most advanced cross-environment tracking and attribution solution, providing the “post-click and post view” signals necessary for modeling to (i.e., predicting) true user engagement and awareness. Originally developed as an internal tool for AdTheorent’s data-driven digital ad network, Barometric currently processes 3-4 billion ad calls per day. Since 2011, Barometric has served, tracked, and organized petabytes of data for use by AdTheorent’s predictive modeling platform, delivering unparalleled accuracy. Now offered as an independent third-party SaaS solution for use with all media, marketers can leverage Barometric’s transparent, multi-environment methodology to measure cross-channel engagement in real-time, allowing for ongoing optimization and campaign management.
The collective result to AdTheorent-partnered brands and marketers is higher engagement rates across any client-defined metric The Intelligent Impression®.
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