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Safran Groups Companies Under A Single Brand - Safran is changing its companies' names and its visual identity to bolster the Group's position as a global industrial leader and accelerate its international growth - Safran-Group.com
Safran Groups Companies Under A Single Brand

 

NewswireToday - /newswire/ - Paris, Ile-de-France, France, 2016/05/19 - Safran is changing its companies' names and its visual identity to bolster the Group's position as a global industrial leader and accelerate its international growth - Safran-Group.com. PAR: SAF | SAFRAN

   
 
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Effective today, all Group companies will be communicating under a single brand name and logo: Safran. At the same time, Safran is launching its new brand tagline, "Powered by trust", which reflects the confidence delivered by Safran's people, over and above the technologies invented across the Group.

All company names now include the Safran brand name, along with a description of their business.



(* The name change will take effect following the merger of the launcher businesses of Airbus Group and Safran)

Safran (safran-group.com) is therefore taking a major step forward in its brand evolution, for the benefit of its customers, partners, shareholders and employees. The changeover will:

• further enhance Safran's recognition in all markets and with all publics in countries where the Group is present;
• more clearly identify Safran's businesses, products and services;
• strengthen employees' feeling of belonging to a single enterprise, while helping to knock down barriers and support Group-wide projects, partnerships and mobility.

"Consolidating our Group under a single name is a powerful vehicle for bolstering the feeling of all of our 70,000 employees that they belong to the same global enterprise and share the same values," said Philippe Petitcolin, Chief Executive Officer of Safran. "This change will allow us to unite our efforts and focus our investments on a single brand, to the greater benefit of all of our businesses worldwide. Our unique brand will be nurtured even more strongly in the future by the success of our companies, and our companies in turn will be nurtured by Safran's image and renown."

Press Contact: Caroline COUDERT
T: +33(0)1 40 60 82 20 - E: caroline.coudert[.]safrangroup.com.

 
 
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Written by / Agency / Source: Safran Group

 
 

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Safran Groups Companies Under A Single Brand

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Brand Tagline | Safran Groups
Publisher Contact: Catherine Malek - Safran.fr 
+33(0)1 40 60 80 28 catherine.malek[.]safran.fr
 
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Safran Group securities in any jurisdiction including any other companies listed or named in this release.

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