PRTODAY / NewswireToday Free press release distribution service network

More news: Software
Written by / Agency / Source: Kenexa | IBM

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

ING Direct Australia Turns to IBM to Engage Younger Online and Mobile Banking Consumers - ING Attracts New Customers by Managing Their Daily Expenses and Helping Plan Their Financial Future While on the Go - INGDirect.com.au / IBM.com
ING Direct Australia Turns to IBM to Engage Younger Online and Mobile Banking Consumers

 

NewswireToday - /newswire/ - Armonk, NY, United States, 2016/05/18 - ING Attracts New Customers by Managing Their Daily Expenses and Helping Plan Their Financial Future While on the Go - INGDirect.com.au / IBM.com. NASDAQ: KNXA

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

IBM today announced its collaboration with ING Direct Australia to attract, engage and build brand loyalty with today’s younger digital savvy consumers.

ING Direct is now accelerating growth by delivering personalized banking services to online and mobile customers precisely when they need them most using IBM.

Australian consumers are leading the world in their use of mobile banking, which has created greater needs for businesses to deliver a feature rich and personalized set of services and campaigns that can meet their needs. ING DIRECT looked to IBM to better engage with these digital savvy consumers, including millennials who have shifted away from brick and mortar branches to both online and on their mobile devices.

Now, ING Direct (ingdirect.com.au) can glean insights on how a customer is interacting with the business, whether it’s across the web, mobile device, or call center and present them with product recommendations, personalized offers or service information focused on their everyday and future banking needs. With IBM, ING is now generating personalized messages to more than one million customers and prospects each month, which has allowed it to double its customer acquisition rates year-over-year.

“The combination of digital disruption, tougher competition, and increasing consumer expectations is creating an opportunity for ING Direct to acquire new customers and better engage existing customers,” said Lisa Claes, Executive Director of Customer Delivery, ING Direct Australia “With this IBM collaboration, we can better generate insights of a consumer’s interactions and preferences and immediately connect them with the information they need when they need it most. It’s this level of service that attracts customers and nurtures their loyalty.”

With IBM, ING has also reduced the time required to create and deliver larger personalized customer campaigns--a medium-sized campaign that previously took approximately six days to build can now be done in three. In addition, ING has seen significant improvements in its call center. Today, when customers hit the ‘call me’ button in the ING mobile app the customer service team tailors the conversation to the person’s precise situation to ensure they quickly meet their needs this relevancy has allowed ING to increase conversion rates by 120 percent.

“Today we do everything on-the-go and it’s no different with banking and financial services. But with mobility we cannot sacrifice the personalization and guidance that helps consumers make the right decisions,” said Harriet Green, General Manager, Watson IoT, Commerce and Education, IBM. “Right now, ING Direct is helping tap into personalized banking experiences to drive loyalty with a younger generation of customers who will will be essential to their future once their loyalty is earned.”

About IBM Commerce for Practitioners

IBM helps clients IBM helps practitioners -- marketers, merchandiser and e-commerce professionals -- understand customer behavior and use insights to help deliver highly personalized and relevant experiences at every touch point.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Kenexa | IBM

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
Software Warnings - IMPORTANT:
Always be aware/cautious about what you download on your computer/mobile! PURCHASE SOFTWARE related keywords / Banner Ads. Click HERE for details!
.

 
  Your Banner Ad showing on ALL
Software articles,
CATCH Visitors via Your Competitors Announcements!


ING Direct Australia Turns to IBM to Engage Younger Online and Mobile Banking Consumers

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

|
Publisher Contact: Chris Rubsamen - IBM.com 
914-319-8156 rubsamen[.]us.ibm.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Kenexa | IBM securities in any jurisdiction including any other companies listed or named in this release.

Software via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Kenexa | IBM / Company Profile


Read Software Most Recent Related Newswires:

Northbridge Companies Keeps Resident Records Secure with Yardi EHR
Cloud Analytics Leader Birst Awarded 2 Broad Patents for Smart Data Preparation and Smart Data Discovery & Visualization
Bank of Cyprus Taps IBM Technology and Expertise to Fuel and Accelerate Digital Transformation
Parallels Mac Management 6 for Microsoft SCCM adds Enhanced Security Tools, Improves Monitoring and macOS Deployment Capabilities
Chausport Reorganizes its Information System around Infor CloudSuite Fashion
Rocket Software Continues Modernization of UniData
Oracle Monetization Cloud Enables Recurring Revenue Models for Digital Services Providers
OpenText to Acquire Guidance Software
Telecom Brokerage Fuels Rapid Growth with NetSuite
Bomgar Announces New Global Channel Program to Support Growth Initiatives
NAKIVO VM Backup Appliance Based on Synology NAS Cuts IT Administration Time by 75% for Diam Group
ForeScout Partners with ServiceNow for Improved Asset Management, Compliance and Security Response
IBM X-Force Red Launches New Services for Automotive Industry and IoT
IBM and University of Alberta Publish New Data on Machine Learning Algorithms to Help Predict Schizophrenia
PTC Named a Global Leader in IoT Platforms by IDC MarketScape

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  MagLar, Inc.

Visit  Intrinsic Executive Search Ltd





 
  ©2017 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)