PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: Kantar

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Kantar and ComScore Expand Behavioural Data Partnership to North America - Kantar and comScore announced the expansion of their behavioural data partnership to cover the North American market - comScore.com / Kantar.com
Kantar and ComScore Expand Behavioural Data Partnership to North America

 

NewswireToday - /newswire/ - London, United Kingdom, 2016/04/29 - Kantar and comScore announced the expansion of their behavioural data partnership to cover the North American market - comScore.com / Kantar.com.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Consulting/Market Research Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Building on the partnership announced in early 2015, the companies will leverage their combined and complementary strengths in multi-screen consumer panels, media insights and brand performance to benefit marketers, agencies and media companies.

As part of the expanded partnership, Kantar will transition certain clients and employees from its Millward Brown Digital Intelligence unit (formerly Compete) to comScore’s Custom Research division, and comScore will make its comprehensive digital behavioural data available, via licence, to Kantar companies.

This move builds on cooperative offers which have been launched outside the US in the areas of brand lift and cross-media measurement.

“Our two organizations have been collaborating in international markets since early last year and our partnership in North America builds on that progress,” said Serge Matta, CEO of comScore. “As comScore continues to expand its cross-platform and mobile measurement capabilities, we look forward to welcoming new talent and clients to our organization and to making our data assets available across Kantar.”

“By leveraging the strengths of both organizations, clients will now have access to the most comprehensive digital effectiveness and behavioural solutions in the industry,” said Eric Salama, CEO of Kantar. “We are confident that our Intelligence clients and employees will continue to thrive as part of comScore, and we are excited to partner with comScore to strengthen and expand our media and digital effectiveness business, and create pioneering brand performance solutions for our clients.”

Since February 2015, comScore (comscore.com) and Kantar have brought together their expertise in technology and their complementary data assets and consumer panels to develop world-class solutions in cross-media audience and campaign measurement, brand measurement and sales effectiveness. With a number of joint offerings already launched and several planned, the companies are focused on creating a new standard in measuring cross-platform audiences, brand strength and campaign ROI.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Consulting/Market Research Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Kantar

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Consulting/Market Research articles,
CATCH Visitors via Your Competitors Announcements!


Kantar and ComScore Expand Behavioural Data Partnership to North America

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

Kantar | ComScore
Publisher Contact: Press Office - Kantar.com 
+44(0)20 7656 5700 info[.]kantar.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Kantar securities in any jurisdiction including any other companies listed or named in this release.

Consulting/Market Research via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Kantar / Company Profile


Read Consulting/Market Research Most Recent Related Newswires:

CulturePro Consulting and Inloso, LLC Announce Joint Venture
Kantar Unveils A New Corporate Identity Across its Operating Brands - Announces Launch of Two New Operating Brands
Kantar Unveils A New Corporate Identity - Launches Two New Operating Brands
Frost & Sullivan Partners with Vaahika Under the ‘Companies to Action’ Program
Kantar's TNS Takes Full Ownership of TNS ICAP in Greece
TNS Takes Full Ownership of TNS ICAP in Greece
California Energy Commission Selects Energetics to Develop Research Roadmap
GroupM Launches LIVE Panel Connecting with Multiple Data Sources Across Kantar
Asia Transformationand Turnaround Association Partner with Institute for Turnaround
FTI Consulting Launches Expert App Version 1.2 for Smartphones and Tablets
Report Xplore Publishes Wood Coatings Market in Europe 2015-2019
Kantar Participates in Joint Initiative to Boost Transparency in Online Research
Two Energetics Publications Win Society for Technical Communication Awards
Charles River Analytics Develops Virtual Environment-based Training Tools for US Navy
Frost & Sullivan Signs MoU with Malaysia Innovation Hub to Drive Innovation Ecosystem

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  La Bella Bakery Artisan Bakery Arizona

Visit  JobsWare.com





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)