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Media General and Katz Television Group Announce Partnership Agreement - Media General, Inc. announced that it has selected Katz Television Group as its new national sales representative - KatzTVGroup.com / MediaGeneral.com
Media General and Katz Television Group Announce Partnership Agreement

 

NewswireToday - /newswire/ - Richmond, VA, United States, 2016/04/28 - Media General, Inc. announced that it has selected Katz Television Group as its new national sales representative - KatzTVGroup.com / MediaGeneral.com. NYSE: MEG; NASDAQ: NXST

   
 
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Media General, Inc. (“Media General” or the “Company;”), one of the nation’s largest local media companies, today announced that it has selected Katz Television Group as its new national sales representative. Effective immediately, Katz Television Group (“Katz”) will manage national sales for nearly all of Media General’s television stations.

As part of this new partnership, Media General and Katz (katztvgroup.com) will collaborate on developing innovative opportunities for marketers that leverage technologies and insights from both companies, working to best serve the evolving needs of today’s leading agencies and brands.

“Katz has proven to be a terrific partner to more than half of our stations since 2013,” said Media General’s President and Chief Executive Officer, Vincent L. Sadusky. “Their strategies are innovative and demonstrate television’s value as the most effective advertising and branding medium. Furthermore, they have the proven ability to help educate marketers and sell our unique multiplatform marketing solutions at scale.”

“Media General is a highly respected leader with first-rate stations in strategically located markets nationwide,” said Leo MacCourtney, President of Katz Television Group. “Katz is thrilled to partner with Media General, and continue their growth, by providing today’s marketer with unique opportunities to develop even more effective media campaigns through Media General’s dynamic station offerings.”

About Media General

Media General (mediageneral.com) is one of the nation's largest local media companies that operates or services 71 television stations in 48 markets. Our robust portfolio of broadcast, digital and mobile products informs and engages 23% of U.S. TV households and 43% of the U.S. Internet audience.

Media General has one of the industry's largest and most diverse digital media businesses that includes Federated Media, HYFN and Dedicated Media. With unmatched local-to-national reach and integrated marketing solutions, Media General is a one-stop-shop for agencies and brands that want to effectively and efficiently reach their target audiences across all screens.
Media General trades on the NYSE under the symbol “MEG.”

 
 
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Written by / Agency / Source: Media General, Inc.

 
 

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Media General and Katz Television Group Announce Partnership Agreement

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Media General, Inc. | Katz Television Group
Publisher Contact: Courtney Guertin - MediaGeneral.com 
401-457-9501 cguertin[.]mediageneral.com
 
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