PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: Dentsu

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Dentsu Leverages a2x to Launch 'Premium Audio Series,' a Programmatic Audio Advertising Solution in Japan - Dentsu, Inc. announced the launch of its programmatic audio ad services, as one of its innovative measures to promote programmatic digital ads in Japan - Dentsu.co.jp
Dentsu Leverages a2x to Launch 'Premium Audio Series,' a Programmatic Audio Advertising Solution in Japan

 

NewswireToday - /newswire/ - Tokyo, Japan, 2016/04/26 - Dentsu, Inc. announced the launch of its programmatic audio ad services, as one of its innovative measures to promote programmatic digital ads in Japan - Dentsu.co.jp. Tokyo: 4324

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Marketing/Newswire/PR Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Dentsu, Inc. (President & CEO: Tadashi Ishii; Head Office: Tokyo; Capital: 74,609.81 million yen) today announced the launch of its programmatic audio ad services, as one of its innovative measures to promote programmatic digital ads in Japan. The "Premium Audio Series" will be provided as one of the products in the Dentsu Private Marketplace1.

Although demand for digital audio content such as Internet radio and music streaming services is growing with increasing mobile use and better Internet connectivity, the Japanese market remains nascent with no single established or widely accepted method to serve digital audio ads.

Dentsu aims to address this issue by leveraging a2x, the leading programmatic audio advertising exchange by Triton Digital2, a prominent technology provider for the audio industry. a2x enables advertisers to deliver targeted, contextual and behavioral audio ads in real-time.

In the following months, Dentsu will be partnering with premium audio content providers, such as radio broadcasters, to create the "Premium Audio Ad Series," which is a part of the Dentsu Private Marketplace's offerings, to deliver meaningful results for publishing and advertising partners alike.

1. The Dentsu Private Marketplace is a large-scale invitation-only marketplace where publishers make their inventory and audience available to select buyers, and where transactions are automated. As of April 2016, around 230 publishers are participating, with a variety of premium advertising space on offer. In addition to display advertising, the "Premium Video Series" has already been launched in the marketplace.
2. Launched in 2006 and currently operating in 36 countries, Triton Digital is a leading technology company providing digital audio advertising technology to the global audio industry.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Marketing/Newswire/PR Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Dentsu

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 

 
  Your Banner Ad showing on ALL
Marketing/Newswire/PR articles,
CATCH Visitors via Your Competitors Announcements!


Dentsu Leverages a2x to Launch 'Premium Audio Series,' a Programmatic Audio Advertising Solution in Japan

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

Dentsu, Inc. | Premium Audio Ad Series
Publisher Contact: Shusaku Kannan - Dentsu.co.jp 
+81 3-6216-8042 s.kannan[.]dentsu.co.jp
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Dentsu securities in any jurisdiction including any other companies listed or named in this release.

Marketing/Newswire/PR via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Dentsu / Company Profile


Read Marketing/Newswire/PR Most Recent Related Newswires:

Dentsu Announces Agreement to Acquire Happy Creative in India
Dentsu Announces Acquisition by Dentsu Aegis Network of Leading Web Analytics Company Wasabi in France
Dentsu Announces Acquisition by Dentsu Aegis Network of Leading PR Agency Perfect Relations in India
Dentsu Announces Investment by Dentsu Aegis Network in Avid Media, A U.K. Leader in Content Marketing And Native Distribution
Dentsu Announces Acquisition by Dentsu Aegis Network of Leading Digital Experience Agency WiTH Collective in Australia
Dentsu Announces Acquisition by Dentsu Aegis Network of Cosin Consulting in Brazil
Dentsu Announces Acquisition by Dentsu Aegis Network of Audience Data Management Company Accordant Media in the U.S
Dentsu Announces Acquisition by Dentsu Aegis Network of Lifestyle Marketing Agency Markenloft in Germany
Dentsu Announces Acquisition of Majority Stake by Dentsu Aegis Network in Leading Independent Data Marketing Agency Merkle in the USA
Dentsu Announces Acquisition by Dentsu Aegis Network of B-to-B Marketing Agency Gyro in the U.S
Dentsu Announces Acquisition by Dentsu Aegis Network of Digital Marketing Agency WIS in Taiwan
Pure360 Launches Realignment and Product Upgrade to Market
Dentsu Wins Thirty-One Lions at the Cannes Lions International Festival of Creativity 2016
Dentsu Announces Agreement to Acquire Leading Digital Agency Magnetix in Denmark
Dentsu Announces Acquisition by Dentsu Aegis Network of Performance Marketing Agency Search Factory in Australia

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  JobsWare.com

Visit  Triggr & Bloom





 
  ©2016 Newswire Today Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)