Based on its recent analysis of the modular data centre market, Frost & Sullivan recognises ICTroom with the 2016 European Frost & Sullivan Award for Product Line Strategy Leadership. ICTroom has carved a niche for itself in the modular data centre space by positioning itself as an integrator with outstanding technological expertise. The company has a wide range of products that are rich in value-added features and highly customisable. It recently launched a slew of products, among which the IMD250 stands out for its groundbreaking flexibility.
ICTroom’s Integrated Modular Data Centre (IMD) portfolio employs a common platform for its products, wherein a number of solutions can be created using a standard toolkit of components. The IMD is a combination of three independent modules: an IT module, a power distribution module, and a primary power module. The IT module comprises the data floor and cooling infrastructure. The company provides a range of cooling options including mechanical, free-air, and indirect ventilation (ait-to-air). Its power distribution module consists of reliable, transparent, and fully concurrent maintainable switchgear systems, as well as scalable, efficient, and redundant UPS systems. Its primary power module has high-quality transformers and dedicated generators for each module.
“Significantly, the IMD portfolio is extremely scalable, even within the module itself. The IT capacity can be deployed in multiple phases and components, and modules can be added concurrently, without any disruption to business,” said Frost & Sullivan’s Senior Industry Analyst Gautham Gnanajothi. “Owing to its portfolio expansion, ICTroom now offers more granular steps in scaling capacity and a new product line for micro-sites with requirements below 100 kW.”
In 2016, ICTroom addressed the market for different footprints by launching three new product lines: the IMD50, IMD250, and IMD1000. These solutions allow the company to cater to all data centre applications whether a small, point solution for a few racks inside an office or on the roof of a hospital, or a planned multi-megawatt site.
The IMD250 is created out of multiple 12m x 3m frames with substantial flexibility in the configuration of IT and mechanical and electrical units to facilitate different configurations of size and power. It can seamlessly expand from 125 kW to 750 kW, based on customer requirements. The other distinct aspect of the IMD250 is that it makes the building scalable. The 250 kW option is built in 36-square- meter blocks, so a customer can expand the building size in those increments, independent of IT capacity, which scales in 250 kW increments.
ICTroom’s key differentiating factor is that it is a specialist integrator rather than a manufacturer. This gives the company access to cutting-edge technologies across the value chain and the ability to employ the best of breed components in its products.
“Furthermore, the IMD platform uses a sophisticated building information modelling system that ensures design accuracy to sub-millimetre level. It is a pre-engineered 3D layout of the whole design, including all the equipment and cabling, which enables the company to identify and rectify any conflicts before the build process starts,” noted Gnanajothi. “With rapid deployment ratios of 12 to 15 weeks in total, ICTroom shows a best-in-class performance and outpaces even colocation offerings.”
The company has gone a step ahead of its competitors in presenting data centre as a service (DCaaS), whereby it delivers a turnkey, dedicated data centre through an operational expenditure (OPEX) model. The company undertakes all activities, from land purchase/lease and construction using the IMD platform to operation under a long-term (10- to15-year) arrangement.
The IMD range is fully weatherproof with integrated security and monitoring that can be deployed as a stand-alone or greenfield solution. It also can be deployed in suitable existing buildings.
The company’s excellence in supply chain reliability is another key reason for its tremendous success in this highly competitive environment. Its partners include industry-leading component suppliers Siemens, Caterpillar, Eaton, and Denco Happel.
For introducing a strong and broad product portfolio that addresses diverse needs for quality and functionality, Frost & Sullivan is pleased to present ICTroom with the 2016 European Frost & Sullivan Award for Product Line Strategy Leadership.
Each year, Frost & Sullivan presents this award to the company that has developed a comprehensive product line that caters to the breadth of the market it serves. The award recognises the extent to which the product line meets customer demands, and the overall impact it has in terms of customer value and increased market share.
Frost & Sullivan Best Practices awards recognise companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research to identify best practices in the industry.
ICTroom (ictroom.com) designs, builds, operates and maintains highly reliable data centres and computer rooms. With a passion for all things ‘data centre’, ICTroom distinguishes itself by ensuring complete alignment with a client’s underlying business case, an understanding of how the data centre will be used and how it may be used in the future.
Established 2001 and headquartered in the Netherlands, ICTroom has delivered over 250 data centres and computer rooms across Benelux, Europe and other parts of the world. Clients are national and international enterprises, Cloud providers, governments and IT service companies.
Scalability, flexibility, reliability and sustainability are integral components of all ICTroom’s infrastructure solutions; which range from the turnkey provision of multi-megawatt modular data centres through mechanical and electrical infrastructure upgrades to racks and structured cabling.
ICTroom’s expertise in design & operations together with the use of best-of-breed components from leading equipment manufacturers ensures top quality data centre performance and reliability.
Contact: Gert Jan Spinhoven
T: +31(20) 820 3000 / M: +31(6) 11 12 98 90
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