JDA Software Group, Inc., today announced that REWE DORTMUND, an independent, regionally active retailer based in Germany, has selected JDA® Category Management to create store-specific planograms for its nearly 300 independent retail stores, ultimately optimizing assortment and increasing revenue.
REWE DORTMUND (rewe-dortmund.de) is part of the REWE Group of independent retailers and suppliers. REWE DORTMUND will implement JDA Category Management with partner Strategix, who will assist in the implementation through rollout and support. Strategix is a German consulting firm with deep subject matter expertise related to category management and retail execution. Strategix was founded in 2001 and has offices in Germany, Poland, Turkey, Russia and Romania.
“In today’s omni-channel world, retailers need to be laser focused on maximizing sales and profits, while efficiently moving product from the floor to the shelf, to accurately meet customers’ needs. To succeed in a competitive, ‘me’-driven consumer market, it is important to accurately pinpoint buyer behavior and profitably satisfy demand,” said Franck Lheureux, regional vice president, sales, EMEA, JDA. “We are working with customers such as REWE DORTMUND to help meet their needs across each of its 300 stores, to profitably deliver value, optimize space and help them create targeted planograms aiming ultimately to enhance shoppers experience in-store.”
Historically, REWE DORTMUND relied on manual, spreadsheet-based planning processes for assortment and store layout planning. To improve the customer experience, REWE DORTMUND will use JDA Category Management to simplify their category management processes creating optimized, store-specific planograms and assortment plans. This will improve productivity and efficiency, while providing the most targeted, localized and actionable assortment plans that will grow category sales and margins for REWE DORTMUND.
“With JDA Category Management, we now have the best-in-class tools we need to more accurately plan and localize assortments versus the manual processes we relied upon previously,” said Martina Reisch, Executive Board, REWE DORTMUND. “The automation and standardization of many basic processes alone will free up the time we need to focus on local store conditions and changes and be able to more nimbly adapt and optimize space in real time.”
About JDA Software Group, Inc.
At JDA (jda.com), we’re fearless leaders. We’re the leading provider of end-to-end, integrated retail, omni-channel and supply chain planning and execution solutions for more than 4,000 customers worldwide. Our unique solutions empower our clients to reduce costs, increase profitability and improve collaboration so they can deliver on their customer promises every time.
“JDA” is a trademark or registered trademark of JDA Software Group, Inc. Any trade, product or service name referenced in this document using the name “JDA” is a trademark and/or property of JDA Software Group, Inc.