MetrixLab today announced the availability of a new digital analysis and reporting tool directly available to users. This tool enable users to quickly access survey data early in the fielding process, and track or participate with insights formation after the study closes.
“In the always-on marketplace, our global clients have shared their needs to understand study results as they form, as well as learn the complete insights as quickly as possible. We are committed to continuous innovation of our insights delivery platform and are pleased to share these user accessible features for clients to visualize results quickly and easily. From individual survey monitoring, to KPI’s delivered in multi-source dashboards, we concentrate on delivering innovation that enables global grands to meet their insights goals.” states Jan Willem Gerritsen, Executive Officer.
We have now incorporated visual customized reporting in addition to cross-tabulation functionality. Users can customize images, titles and chart types. The tool includes improved data mining capabilities to facilitate a deep dive into the data. i.e. Users can layer data, create custom variables & filters, multiple significance levels, combine prompts and highlight trending. The digital analysis and reporting tool offers:
• New Layout Mode for Reports;
• New Dot Technique Reporting;
• New Variable Creator;
• Enhanced Frequency Reporting & Crosstab Layering Functionality.
The digital analysis and reporting tool is available now through MetrixLab’s global insights platform. Our seamless digital platform covers design through delivery, powering both time and cost efficiencies, providing access to data and insights in any country around the world. Contact your MetrixLab consultant for further details.
MetrixLab (metrixlab.com), a Macromill Group company, is the fastest growing provider of consumer insights and marketing analytics solutions. We turn data from online surveys, social media and enterprise systems into valuable business information and actionable consumer insights. This helps leading companies drive product innovation, brand engagement and customer value. Headquartered in Rotterdam with 25 offices across the Americas, Europe and Asia, we serve 2200 leading brands in more than 90 countries.