Switch Concepts (“Switch”), a powerful ad trading platform fuelled with incisive predictive data for publishers and technology-powered trading strategies for advertisers across direct, programmatic, RTB, and networks, is pleased to announce its partnership with Forensiq, a fast-growing global company that has developed and implemented a series of effective solutions to help fight online click, conversion and cross platform advertising fraud.
This partnership will enable Switch to better combat fraudulent impressions by using Forensiq’s multiple solutions, such as its pre-bid API and Fraud Intelligence Database, along with Switch’s own traffic quality tests. Switch is committed to continuously finding new way to improve advertisers’ ROI and increase premium publishers’ inventory value by offering vetted traffic to reduce the frequency of non-human impressions.
By combining Switch’s in-house fraud detecting intelligence and Forensiq’s pre-bid fraud monitoring system, traffic quality tests, and Fraud Intelligence Database, Switch aims to lead the fight for a safer, more transparent ecosystem.
“Switch’s partnership with Forensiq has strengthened our position in the fight against ad fraud,” commented David Hayter, Head of Ad Trading Operations at Switch. “One of the biggest challenges faced by the digital advertising industry is ad fraud. According to Ad Age, it is estimated that $18.5 billion (approximately £12.5 billion) was inadvertently spent on fraudulent ad impressions in 2015*. This is why, at Switch, we strive to find more ways to support our customers when it comes to identifying and tackling ad fraud.”
Scott Burford, EMEA Sales Director at Forensiq said; “There is increased concern about the significant rise in fraudulent activity within the digital ad industry. Switch Concepts is taking steps to proactively address the issue and take responsibility to eradicate fraud for their clients. We provide the data that allows Switch Concepts to make informed decisions and provide insight which will protect advertisers spend and reduce exploitation of consumers.”
Forensiq (forensiq.com) is a fast growing company that has developed and implemented a series of effective solutions to help fight online click, conversion, and ad fraud. The firm combines the latest technology plus a dedicated team of fraud fighters who are obsessed with helping clients stay steps ahead of the bad actors and achieve a better ROI. Forensiq is headquartered in New York City with offices in London and Silicon Valley. The company won three LeadsCouncil LEADER Awards in 2015 plus the 2014 LeadsCouncil LEADER Award for Best-In-Class for Fraud Detection.
About Switch Concepts
Switch Concepts (switchconcepts.com) delivers a hugely powerful ad trading platform fuelled with incisive predictive data for publishers and technology powered trading strategies for advertisers across direct, programmatic, RTB, and networks. Handling over 50 billion global impressions a month, Switch Concepts manages and delivers high quality graded inventory along with insightful, accurate audience data to drive campaign and revenue performance.
Jade Page, Ginger May PR