Confirmit has been selected by Home Innovation Research Labs, a research, testing and consulting firm in the home building industry, to power its survey research. Home Innovation selected Confirmit Horizons to replace its existing software due to the strength of Confirmit’s technology, panel management solution and competitive offering.
Home Innovation’s Market Research team provides the home building industry with survey and research services, including market sizing, product and message testing, and customer segmentation. The firm surveys homebuilders, remodelers, and consumers, providing the home building industry with insight into the market for products and services. The majority of Home Innovation’s custom research is derived from its panel of 9,000 US-based homebuilders. Confirmit’s panel management solution will enhance Home Innovation’s existing panel research through more customization and management options, allowing the company to be even more nimble and responsive to client needs.
“We had outgrown the capabilities of our previous provider and needed to implement a solution that would support our Market Research needs now and in the future. Confirmit Horizons (confirmit.com) has the power to do just that. Its advanced and flexible panel management solution was a key factor in our selection,” said Chris Steuble, associate director of Home Innovation’s Market Research division. “We need a solution that allows us to build and manage our panel, more easily view and customize elements such as demographic makeup, and manage the overall panelist experience. Since implementation, our experiences with Confirmit Horizons have been very positive and we’re looking forward to taking advantage of its many capabilities moving forward.”
Dave King, President, Americas at Confirmit, added: “The combination of an effective Market Research platform and a competitive value proposition makes Confirmit Horizons a powerful choice in the MR landscape. We’re looking forward to helping Home Innovation Research Labs build on its established and respected research capabilities in the homebuilding marketplace.”