PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: Dentsu

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Dentsu Announces Agreement to Acquire Data Marketing Company Navegg in Brazil - Dentsu, Inc. announced that its global business headquarters Dentsu Aegis Network Ltd has reached an agreement with the principal shareholders of online audience data supplier NVG Participações S.A. to acquire the company - Dentsu.co.jp
Dentsu Announces Agreement to Acquire Data Marketing Company Navegg in Brazil

 

NewswireToday - /newswire/ - Tokyo, Japan, 2016/01/12 - Dentsu, Inc. announced that its global business headquarters Dentsu Aegis Network Ltd has reached an agreement with the principal shareholders of online audience data supplier NVG Participações S.A. to acquire the company - Dentsu.co.jp. Tokyo: 4324

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Marketing/Newswire/PR Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Dentsu, Inc. (President & CEO: Tadashi Ishii; Head Office: Tokyo; Capital: 74,609.81 million yen) announced today that its global business headquarters Dentsu Aegis Network Ltd has reached an agreement with the principal shareholders of online audience data supplier NVG Participações S.A. (Head Office: Curitiba; hereinafter "Navegg") to acquire the company. The objective of the acquisition is to strengthen and expand the Dentsu Group's digital services offering in Brazil, the largest market in Latin America.

Founded in 2009, Navegg manages and operates data management platforms which provide online audience data. The company's greatest strength is its strong relationships with publishers and websites that enable it to store and analyze more than 10 billion audience data events every month. Partnering with more than 100,000 sites, including blogs, portal, price comparison and e-commerce sites, Navegg is one of the largest DMP providers in Brazil, and supports the marketing activities of publishers and enterprises. The company also provides data-strategy consulting services that analyze and utilize this data in the customer relationship management (CRM) domain. Navegg's clients include Brazil's leading online publishers as well as platform companies that utilize performance-based advertising across North and Latin America.

To date, the Dentsu Group (dentsu.co.jp) has provided a wide range of services to its clients in Brazil through its full-service advertising agencies NBS (acquired in May 2014) and Dentsu Latin America (commonly known as Dentsu Brazil), creative agency mcgarrybowen, digital marketing agencies LOV Interactive Communications and Redirect Digital Marketing (acquired in July 2015), mobile marketing agency Pontomobi (acquired in October 2015) and out-of-home agency OOH Plus (acquired in December 2014), as well as through global digital performance agency iProspect and global digital marketing agency Isobar, two of the Group's nine global network brands

Following the acquisition, Navegg will collaborate with the Group's performance-based advertising trading desk Amnet and other Group companies to create synergies in Brazil and other markets in Latin America.

In its September 2015 worldwide advertising expenditure forecasts, the Group's media communications agency Carat announced that advertising expenditures in Brazil grew 20.0% in 2014 and are expected to continue to rise 10.0% in 2015 and 9.0% in 2016.

The impact of this transaction on Dentsu's consolidated financial results for the fiscal year ending December 31, 2016 is expected to be minimal.

Profile of Navegg
Company Name: NVG Participações S.A.
Headquarters Location: Curitiba, Brazil
Date of Establishment: February 2010 (Established in 2009, but formally incorporated in 2010)
Shareholding Ratio*: Dentsu Aegis Network 100%•After acquisition has been completed
Revenue: BRL 3.75 million (year ended December 2014)
Representatives: Luciano Juvinski(CEO); Pedro Cruz (Business Development Director); Adriano Brandão (Commercial Director)
Number of Employees: 18
Line of Business: Analysis and management of online audience data.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Marketing/Newswire/PR Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Dentsu

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 

 
  Your Banner Ad showing on ALL
Marketing/Newswire/PR articles,
CATCH Visitors via Your Competitors Announcements!


Dentsu Announces Agreement to Acquire Data Marketing Company Navegg in Brazil

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

Dentsu, Inc. | Navegg
Publisher Contact: Shusaku Kannan - Dentsu.co.jp 
+81 3-6216-8042 s.kannan[.]dentsu.co.jp
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Dentsu securities in any jurisdiction including any other companies listed or named in this release.

Marketing/Newswire/PR via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Dentsu / Company Profile


Read Marketing/Newswire/PR Most Recent Related Newswires:

Vehicle-Integrated Solar Panels Market to Expand with Significant CAGR During 2016-2026 Finds PMR
Laser Warning System Market Revenue Growth Predicted by 2025 According to Persistence Market Research
Elevation Gimbal System Market Projected to Witness a Single-Digit CAGR During 2017-2025 Finds PMR
Continuous-flow Stirred-Tank Reactor Market to Significant Growth Foreseen by 2026 Reports Persistence Market Research
Dentsu Announces Agreement to Acquire Majority Stake in Gleam Futures, a Digital-First Talent Management Company in the UK
Dentsu Announces Agreement to Acquire a 100% Stake in The Customer Framework Limited
Dentsu Announces Agreement to Acquire a 100% Stake in Novus Group Holdings Pte Ltd, a Content Marketing Agency in Singapore
Dentsu Announces Agreement to Acquire 95% Stake in Outfox Intelligence AB - the Largest Analytics and Conversion Optimization Company in Sweden
Otsuka Pharmaceutical Co., Ltd Wins Dentsu Advertising Grand Award for the Second Consecutive Year
Dentsu Announces Agreement to Acquire a 100% Stake in SesliHarfler - a Digital Creative Agency in Turkey
16th Annual Marketing Performance Management Benchmark Study Released
Dentsu Announces Agreement to Acquire a 100% Stake in media.at - a Full-service Media Agency in Austria
Span Global Services Presenting Ampliz at CeBITAus 2017
Dentsu Announces Agreement to Acquire 100% Stake in Accordant - a Leading Data Driven Agency and Adobe Specialist in Australia
AdvisoryHQ Names NewswireToday.com Top Five Best Press Release Distribution Services

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  MagLar, Inc.

Visit  RightITnow Ltd





 
  ©2017 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)