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Redwood City, CA, United States, 2016/01/06 - Selligent announced its inclusion in the November 2015 report by Forrester Research titled,“Vendor Landscape: Mobile Engagement Automation Solutions” - Forrester.com / Selligent.com.
Selligent, a leading provider of omnichannel marketing solutions, today announced its inclusion in the November 2015 report by Forrester Research titled,“Vendor Landscape: Mobile Engagement Automation Solutions.” The report includes Selligent as one of twenty vendors whose capabilities include campaign tools, analytics tools, and automation capabilities.
The report states that vendors “…must provide marketers with the orchestration and intelligence of real-time interaction management platforms for the scale and complexity of mobile moments. In order to deliver these self-perpetuating cycles of real-time, two-way, insights-driven interactions with individual customers, brands need contextual marketing engines. Today, a new category of vendors has emerged to deliver on this promise for mobile: mobile engagement automation.”
The key takeaways from the report are:
• Marketers need to improve their mobile strategy;
• A new vendor category rises to deliver on consumer demands;
• Use several criteria to narrow down your options.
Selligent’s mobile engagement automation capabilities (selligent.com) are part of its comprehensive omnichannel marketing platform that delivers real-time one-to-one messaging at scale across digital and offline channels.
For many marketers, mobile is fast becoming the defining marketing channel within an omnichannel marketing program. According to Forrester's new report,“With over 30 billion mobile moments happening each day in the US alone, marketers need automation to deliver against high customer expectations in real time.”
Consumer behavior has quickly become majority mobile with many consumers using mobile as their primary shopping, communication and entertainment channel. Yet, marketers still have a long way to go before they are adept at both standalone mobile marketing and integrated omnichannel marketing that includes mobile.
“Mobile is the most intimate and frequent touchpoint that marketers have to communicate with their customers,” said Andre Lejeune, CEO of Selligent. "Marketers must engage their customers authentically and effectively or risk being shut out of the mobile channel entirely. Selligent enables marketers to deliver on that expectation with a flexible platform and broad data capabilities to enable real-time one-to-one mobile marketing at scale.”