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Smurfit Kappa Wins Gold Superstar Award with Unilever Display - The paper-based packaging solutions company was presented with the prestigious award at the Viscom trade fair in Düsseldorf for an innovative display developed for the Rama frying and roasting product line - SmurfitKappa.de
Smurfit Kappa Wins Gold Superstar Award with Unilever Display

 

NewswireToday - /newswire/ - Düsseldorf, Germany, 2015/12/18 - The paper-based packaging solutions company was presented with the prestigious award at the Viscom trade fair in Düsseldorf for an innovative display developed for the Rama frying and roasting product line - SmurfitKappa.de.

   
 
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Smurfit Kappa developed the Unilever display using its revolutionary Shelf Smart process. The Shelf Smart service is a marketing tool for shelf-ready packaging and displays, with the visibility and perception of the brand being the central focus. This was the main concern for Unilever when developing their display.

On the innovative Rama display, the consumer can see the product from far away, with the products placed in the foreground and plenty of space to communicate the brand. It is a simple structure that is quick to set up and easily fits in to the existing supply chain.

The display is being used to showcase the Rama range in retail outlets in Germany, Austria and the Netherlands to promote Unilever’s new product.

 
 
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Written by / Agency / Source: Smurfit Kappa Bag-in-Box

 
 

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Smurfit Kappa Wins Gold Superstar Award with Unilever Display

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