PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: Adconion Media Group | Amobee, Inc.

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Amobee Brand Intelligence Technology Expands Globally - Global data and real time insights power agile marketing decisions and cross channel media activation for leading brands - Amobee.com
Amobee Brand Intelligence Technology Expands Globally

 

NewswireToday - /newswire/ - Singapore, Singapore, 2015/11/17 - Global data and real time insights power agile marketing decisions and cross channel media activation for leading brands - Amobee.com.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Advertising/PPC/Classifieds Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!

World needs to know about google malpractices - Share your Adsense publishers stories on Google tactics to steal your revenues

 

Amobee, a leading global marketing technology company, announced today the addition of international data and enhanced functionality for its patented Brand Intelligence technology platform, which analyzes and correlates over 60 billion content engagements and consumption trends across the digital ecosystem web, video, mobile, and social every day.

Amobee Brand Intelligence powers marketing strategy and media activation for the world’s leading brands including evian, IKEA, and Lexus. The enhancements to the platform provide additional access and capabilities across the company’s major geographical regions, including: the United States, United Kingdom, Australia, Malaysia, Canada, New Zealand, Singapore, Hong Kong, and Taiwan.

“The future of marketing will rely upon brands having the ability to make in-the-moment, data-driven decisions based on real time insights around consumer behavior, brand perception, trends, and sentiment. With Amobee Brand Intelligence technology, marketers can now access 360 degree insights around a brand’s entire digital footprint and activate advertising in real time on Amobee’s cross channel, cross device platform,” said Kim Reed Perell, President of Amobee.

With Amobee Brand Intelligence, brands can:

• Better understand their target audiences, and discover new ones.
• Understand past, present, and future trends, and isolate specific time frames.
• Identify specific stories, contexts, or audience interests that are driving brand interest.
• Discover sentiment around an audience, brand, or topic.
• Monitor competitors to identify their strengths and weaknesses.
• Inform content and creative strategy for paid, earned and owned media.
• Leverage insights and activate media in real time Amobee’s cross channel, cross device platform

Additionally, Amobee Brand Intelligence is utilized for overall and day-to-day marketing efforts, as well as agile marketing data war rooms to support media activation around product launches, sponsorships, and major broadcast, entertainment, and sporting events.

Evian natural mineral water and official water of The Championships, Wimbledon worked with MEC to leverage Amobee Brand Intelligence insights to guide the creation of daily video content and optimize delivery for the brand’s partnership and media activation during The Championships, Wimbledon. The campaign achieved:

• A 72 percent click-through rate increase over evian’s set target rate.
• 305,000 video views of evian’s teaser trailer on their Wimbledon microsite.

“Central to evian’s long-term marketing strategy is driving association with people, places, events, and sports that reflect our values and influence brand preference,” said Hugh Ayling, Brand Manager for evian. “Through our partnership with Amobee we can quickly pinpoint opportunities to amplify evian’s iconic image to communicate a clear message around a ‘live young’ attitude.”

“Agility is a distinct advantage of Amobee Brand Intelligence technology. It allowed us to capture and understand what was driving the spontaneous moments around Wimbledon. Our partnership with Amobee also provided a turnkey marketing solution to showcase the playful, human side of the tournament that is uniquely representative of evian’s ‘live young’ movement,” said Oliver Levy, Digital Planning Director at MEC.

“The larger the investment and competition surrounding a major marketing initiative, the more critical the ability to instantly detect, understand and execute upon insights in real time to maximize return becomes,” said Assaf Henkin, SVP of Brand Intelligence Solutions at Amobee. “Brands and agencies utilize Amobee Brand Intelligence to power agile marketing war rooms are creating enormous strategic advantages in the most competitive of advertising environments.”

About AMOBEE
Amobee (amobee.com) is a global marketing technology company that provides data driven cross channel digital advertising solutions for agencies, brands and publishers. We serve key marketing channels display, video, email and social across all devices, and among a select group of companies globally with ads API integration for Facebook, Twitter, Instagram and Pinterest. Amobee’s patented Brand Intelligence technology analyzes over 60 billion content engagements daily across the Web, mobile, social and video providing marketers with the ability to access 360 degree insights around a brand’s entire digital footprint and activate advertising in real time on Amobee’s cross channel, cross device platform. Amobee is wholly owned by Singtel, one of the largest telecommunications companies in Asia, with over 550 million mobile subscribers. Amobee operates across North America, Europe, Middle East, Asia, and Australia.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Advertising/PPC/Classifieds Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!

World needs to know about google malpractices - Share your Adsense publishers stories on Google tactics to steal your revenues

 

Written by / Agency / Source: Adconion Media Group | Amobee, Inc.

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
Advertising PPC Classifieds - PURCHASE industry keywords tags / Banner Ads. Click HERE for details!.

 
  Your Banner Ad showing on ALL
Advertising/PPC/Classifieds articles,
CATCH Visitors via Your Competitors Announcements!


Amobee Brand Intelligence Technology Expands Globally

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

|
Publisher Contact: Press Office - Amobee.com 
800-542-2811 sales[.]amobee.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Adconion Media Group | Amobee, Inc. securities in any jurisdiction including any other companies listed or named in this release.

Advertising/PPC/Classifieds via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Adconion Media Group | Amobee, Inc. / Company Profile


Read Advertising/PPC/Classifieds Most Recent Related Newswires:

Leading Press Release Newswire and Market Research Report Distribution Service Network Celebrates 10 Year Anniversary
Amobee Named in Fortune Magazine’s 100 Best Medium Workplaces
Bitmedia.io Ups Fraud Detection Abilities, Researching Blockchain Applications for Ad Sector
CDK Global Becomes Technology Partner for Inland Group
Amobee Launches Triggers Digital Advertising Solution to Target Consumer Mindset
CDK Global Officially Opens New Cincinnati-Based Customer Experience Center
CDK Global and TradeRev Introduces Dealers Unique Live Auction System
Amobee Announced as Snapchat Partner
Maxus Launches Global Exchange Programme Giving 75 Employees A Working Adventure of A Lifetime
Frost & Sullivan Highlights AdTheorent’s Exceptional Growth in the Digital Advertising Industry
Cygnus Cargo Carrier with Pressurized Cargo Module by Thales Alenia Space, Headed for the International Space Station
Switch Concepts Announces its Partnership with Forensiq
Socialbox.biz Jumpstarts New Digital Storage Solution
Dentsu Announces Acquisition of French Cross-Activation Agency ZoneFranche
Google to Buy Vestas’ Shares in Lake Turkana Wind Power

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  La Bella Bakery Artisan Bakery Arizona

Visit  NAKIVO, Inc.





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)