PRTODAY / NewswireToday Free press release distribution service network

More news: Software
Written by / Agency / Source: MetrixLab | Macromill

Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

MACROMILL Offers Pre-Roll Copy Testing Norms for China - Key diagnostic for advertisers seeking to win in the rapidly expanding Chinese market -
MACROMILL Offers Pre-Roll Copy Testing Norms for China


NewswireToday - /newswire/ - Tokyo, Japan, 2015/11/10 - Key diagnostic for advertisers seeking to win in the rapidly expanding Chinese market -

Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


Macromill today announced the availability of Pre-Roll Copy Testing Norms specific to China. These norms offer a unique perspective on the potential of pre-roll ads.

“Audiences in China share many traits with global peers, yet the environment is quite unique. Our clients have expressed the fundamental need to deliver winning advertising experiences for this market. Digital video advertising is a quickly growing medium, and the way that these pre-roll ads are displayed in China is distinct from other markets. Our device agnostic pre-testing solutions, coupled with these new norms provide the insight that our clients need to optimize pre-roll executions.” states Edwin Song, Managing Director China

Pre-Roll Norms represent the average scores of the performance on pre-roll advertising tests completed in China. Over the last 6 months, since launching this service in China, we have developed our norms database, which will be updated every 36 months to reflect the rapidly changing digital environment. We can now compare our evaluations of pre-roll ads to these norms to show how well ads perform by quintile, using our fast-turn Ad-Vance digital copy testing methodology as modified for China.

As world leaders in digital copy testing, Macromill has completed over 2000 tests in the last 3 years. In addition to extensive pre-roll testing, our expertise includes testing of banners, social posts, rich media, mobile and other ad formats. Pre-roll norms for China is a new expansion of our Ad-Vance pre-testing subscription that offers fast insights for a minimum expense. Ad-Vance offers:

• Full service support with recommendations and insights
• In-context breakthrough measurements
• Norms comparisons (device, region, ad format)
• Norms in over 20 countries (5 in Asia and growing)
• 5-7 day turn-around
• Aggressive pricing

McKinsey states that China already is the world’s third-largest advertising market, and it is poised nearly to double, reaching more than $70 billion by 2016. With digital advertising on the upswing in China, brands looking to optimize their campaigns can do so quickly with ad testing and pre-roll norms.

Pre-Roll norms are available as a part of any pre-test in China. Benchmarks enable clients to interpret ad performance, to set up realistic brand expectations and identify key campaign priorities for all subscriptions and ad-hoc testing.

About Macromill

MACROMILL (, recently merged with MetrixLab, is the fastest growing provider of consumer insights and marketing analytics solutions. MACROMILL turns data from online surveys, social media and enterprise systems into valuable business information and actionable consumer insights that help leading companies drive product innovation, brand engagement and customer value. Headquartered in Tokyo, Rotterdam and San Francisco with 27 offices across the Americas, Europe and Asia, MACROMILL serves 2200 leading brands in more than 80 countries.

Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


Written by / Agency / Source: MetrixLab | Macromill


Availability: All Regions (Including Int'l)


Traffic Booster: [/] Quick Newswire Today Visibility Checker


Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

# # #
Software Warnings - IMPORTANT:
Always be aware/cautious about what you download on your computer/mobile! PURCHASE SOFTWARE related keywords / Banner Ads. Click HERE for details!

  Your Banner Ad showing on ALL
Software articles,
CATCH Visitors via Your Competitors Announcements!

MACROMILL Offers Pre-Roll Copy Testing Norms for China

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

MACROMILL/MetrixLab | Pre-Roll Norms
Publisher Contact: Press Office - 
+31(0)10-2030700 press[.]
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any MetrixLab | Macromill securities in any jurisdiction including any other companies listed or named in this release.

Software via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Read Latest Articles From MetrixLab | Macromill / Company Profile

Read Software Most Recent Related Newswires:

IBM Services and Retail Analytics to Support Walgreens Field Service Nationwide
Mentor Precision Synthesis Announces Support for the EFPGA Fabric in Silicon Mobility’s OLEA Automotive IC
Oracle Named a Leader in 2017 Analyst Evaluation for Enterprise BI Platforms with Majority Cloud Deployments
IDology Announces Partnership with ThreatMetrix for Powerful Identity and Fraud Prevention
Polish Retailer Marketing Investment Group SA Selects Oracle Planning
Draper James Gains Foundation to Grow Graciously with NetSuite
Intel Custom Foundry Certifies Mentor Physical Verification Tools for 22FFL FinFET Low Power Process
TIBCO Connected Intelligence Cloud Equips Companies for Digital Transformation
WANdisco Launches One of the First Hybrid Data Lake Architectures in Collaboration with AWS
IBM and MTN Help Protect Endangered African Rhinos with Internet of Things Technology
Baker Hughes and KBC Partner to Provide Integrated Process and Operational Software Solutions to the Oil and Gas Industry
Oracle’s New SPARC Systems Deliver 2-7x Better Performance, Security Capabilities, and Efficiency than Intel-based Systems
PROS New Opportunity Detection Uses Machine Learning to Identify Hidden Sales Growth with Existing Customers
Shelborne CAPITAL Corp. Adopts Yardi Genesis2
Noble Systems Joins the Becker’s Hospital Review Health IT + Revenue Cycle Conference

Boost Your Social Network
& Crowdfunding Campaigns

NewswireToday Celebrates 10 Years in Business




  ©2017 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (