With voice over Internet protocol (VoIP) emerging as an integral part of modern day business, enterprises are placing greater emphasis on the monitoring and management of their VoIP applications. In addition, as service providers and carriers strive to ensure that their services are comparable to competitive public switched telephone networks (PSTN) offerings, concerns over the quality and performance of VoIP networks are driving greater uptake of VoIP monitoring solutions among SP&Cs as well as business enterprises.
New analysis from Frost & Sullivan (testandmeasurement.frost.com), World VoIP Monitoring Solution Markets, reveals that the revenue in this industry totaled $50.7 million in 2004 and projects to reach $297.1 million in 2011.
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The major benefit for service providers in using VoIP monitoring is being able to honour their quality and service commitments of their customers. The deployment of a VoIP monitoring solution enables them to offer service level agreements (SLAs) to their customers and compete on a quality platform rather than on price. Failure to meet SLAs would attract stiff SLA penalties and cause a serious loss of customers to competitors.
“With enterprises looking to cut costs and service providers and carriers aiming to exploit the VoIP market opportunity, there has been tremendous growth in the deployment of VoIP,” explains Frost & Sullivan Program Manager Jessy Cavazos. “While this is likely to translate into greater demand for VoIP monitoring solutions, existing end-users are also expected to demand advanced functionality, thereby driving vendor revenues.”
However, since service providers want to monitor the voice quality of every single call at every point, offering an affordable solution that meets this requirement is proving a major challenge for vendors. A typical VoIP network link could be gigabit ethernet and such a link can carry in the order of 15,000 to 20,000 calls. Hence, monitoring the voice quality and performance on such large call numbers is a technical challenge.
With the expected surge in network traffic, vendors will have to develop competent solutions to meet the evolving needs of SP&Cs and hardware- based solutions could provide an advantage due to their higher processing power.
While lack of knowledge among end-users about voice quality is an added concern for vendors of VoIP monitoring solutions, this challenge is likely to even out as organizations such as the International Telecommunication Union (ITU) and Internet Engineering Task Force (IETF) develop standards that would allow customers to evenly compare the performance of different networks.
Considering the infancy of the VoIP market, end-users perceive hardware-based solutions to be more robust and this is likely to boost demand for such solutions in the short-term. However, as the market matures, demand is expected to gradually shift toward more software-based solutions.
Further, while the market is expected to move toward more passive monitoring in the future, solutions that can combine both active and passive monitoring would gain better acceptance among enterprises, service providers and carriers.
“With the hype around VoIP expected to materialize, the potential for VoIP monitoring solutions is immense and is expected to generate attractive revenues for vendors of VoIP monitoring and management solutions,” says Cavazos. “ In achieving market leadership, vendors will have to operate in the four quadrants of the market matrix which are active monitoring, passive monitoring, Internet protocol (IP) and time division multiplexing (TDM).”
World VoIP Monitoring Solution Markets is part of the 9408 subscription. It examines the world VoIP monitoring solution market and its end-user sub-segments – service providers, carriers, and enterprises. The study also discusses the prevailing market challenges and gives strategic recommendations to overcome them. Executive summaries and analyst interviews are available to the press.
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Keywords in this release: voice over internet protocol, VoIP, VoIP networks, VoIP monitoring solutions, service providers and carriers, SP&Cs, service providers, SPs, service level agreements, SLAs, active monitoring, passive monitoring, hardware-based solutions, software-based solutions, International Telecommunication Union, ITU, Internet Engineering Task Force, IETF, time dividion multiplexing, TDM, Internet protocol, IP, research, information, market, trends, technology, service, forecast, market share