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Wiley’s Marketing Certification Program Wins Award for Best Learning Program - John Wiley and Sons, Inc., was presented a Gold Brandon Hall award for Best Learning Program Supporting A Change Transformation Business Strategy - Wiley.com
Wiley’s Marketing Certification Program Wins Award for Best Learning Program

 

NewswireToday - /newswire/ - Hoboken, NJ, United States, 2015/10/05 - John Wiley and Sons, Inc., was presented a Gold Brandon Hall award for Best Learning Program Supporting A Change Transformation Business Strategy - Wiley.com. NYSE: JWa, JWb

   
 
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This prestigious honor was presented to the company for its work on the Marketing Revenue Center (MRC) a Wiley center of excellence that establishes best practices that drive revenue.

The MRC closes the gap between training and personal development, creating a certification program that arms colleagues with the skills they need to be successful “modern marketers” in today’s fast-paced marketplace. Partnering with internal business units, the MRC provides tools and counsel to advance the capabilities of colleagues, empowering teams to better serve our customers and, ultimately, to enhance business performance.

“As a learning business, Wiley is proud to have won the award for Best Learning Program,” explains Clay Stobaugh, EVP, Chief Marketing Officer at Wiley. “At Wiley our colleagues need to not only have the mindset of modern marketers, but the skillsets and toolsets to enable them to achieve their goals and our certification program delivers this.”

The goals of the MRC Certification program are to:

• give marketing colleagues the skillset to be “modern marketers”;
• train all colleagues to think about customers first; and
• help colleagues develop the capabilities needed to better serve our customers and, ultimately, enhance business performance.

Wiley’s MRC Certification program offers courses around four industry best practice marketing tools and techniques: Social Marketing, Digital Analytics, Search Engine Optimization (SEO), and Customer Experience Advocacy. The courses are offered online and on demand; they are open to all Wiley colleagues around the globe. Colleagues take the courses at their convenience, 24/7, and at their own pace.

“Several hundred colleagues in Wiley offices around the globe have already taken at least one of the four MRC Certification programs, and many colleagues have attained multiple certifications,” Susan Elbe, Vice President of Community Engagement at Wiley. “We are pleased to be recognized by the Brandon Hall Group for our efforts to enhance employee development.”

About Brandon Hall
Brandon Hall Group is a preeminent research and analyst firm, with more than 10,000 clients globally and more than 20 years of delivering Research-Based Solutions™ that Empower Excellence in Organizations™. Brandon Hall Group has a Research Team of thought leaders who provide world-class research, data and expertise in Learning & Development, Talent Management, Leadership Development, Talent Acquisition, and Human Resources.

About Wiley
Wiley (wiley.com) is a global provider of knowledge and knowledge-enabled services that improve outcomes in areas of research, professional practice and education. Through the Research segment, the Company provides digital and print scientific, technical, medical, and scholarly journals, reference works, books, database services, and advertising. The Professional Development segment provides digital and print books, online assessment and training services, and test prep and certification. In Education, Wiley provides education solutions including online program management services for higher education institutions and course management tools for instructors and students, as well as print and digital content.

 
 
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Written by / Agency / Source: Wiley-Blackwell

 
 

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Wiley’s Marketing Certification Program Wins Award for Best Learning Program

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John Wiley & Sons, Inc. | Brandon Hall
Publisher Contact: Dawn Peters - Wiley.com 
781-388-8408 sciencenewsroom[.]wiley.com
 
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