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Rising Demand for Advanced Residential Water Treatment Equipment in Asia-Pacific Keeps Suppliers on their Toes Finds Frost & Sullivan - Southeast Asian countries, in particular, offer immense market potential due to questionable water quality in the region - Frost.com
Rising Demand for Advanced Residential Water Treatment Equipment in Asia-Pacific Keeps Suppliers on their Toes Finds Frost & Sullivan

 

NewswireToday - /newswire/ - Kuala Lumpur, Malaysia, 2015/09/03 - Southeast Asian countries, in particular, offer immense market potential due to questionable water quality in the region - Frost.com.

   
 
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Growing concern over potable water purity and increasing awareness on the benefits of water treatment are driving the residential water treatment equipment (RWTE) market in Asia-Pacific. In countries such as Japan, Australia and New Zealand, where the market is reaching maturity, technology mergers and product enhancements will be key selling points, resulting in slower but stable growth rates.

New analysis from Frost & Sullivan, Residential Water Treatment Equipment Market in Asia-Pacific, finds that the market earned revenues of US$3.07 billion in 2014 and estimates this to reach US$4.84 billion in 2020. Compact, economical, and effective point-of-use (POU) products dominate the overall market. The study also covers point-of-entry (POE) equipment and pitchers.

“Low customer confidence in municipal water infrastructure systems is opening up opportunities for the RWTE market, especially in Southeast Asia,” said Frost & Sullivan Environment and Building Technologies Industry Analyst Janice Wung. “Consumers in developed countries, and to a certain extent urban end users from Southeast Asian countries such as Bangkok, are willing to pay a premium price for advanced solutions, further driving profitability for RWTE suppliers.”

Top global equipment manufacturers remain leaders in the Asia-Pacific market with their strong brand equity and well-executed expansion plans. However, the number of domestic market participants continues to surge as emerging vendors perceive the market to be lucrative.

The presence of a large number of suppliers offering homogenous products is intensifying price competition. Misleading claims on RWTE features may also lead to a breakdown of trust among consumers and cause them to look for alternative solutions.

“To build credibility, large RWTE companies are investing in R&D to improve solutions in terms of user-friendliness and functionality,” stated Wung. “Beyond these product advancements, they must also deliver robust after-sales services to tip the scales in their favour and attract customers in the cut-throat Asia-Pacific RWTE market.”

Residential Water Treatment Equipment Market in Asia-Pacific is part of the Environment & Water Growth Partnership Service program. Frost & Sullivan’s related studies include: Water & Wastewater Treatment Market in the Australian Resources Sector, Aquatic Game Changer: The Internet of Water in Asia-Pacific A CEO's 360 Degree Perspective, and European Water Utility Services Market. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

About Frost & Sullivan
Frost & Sullivan (frost.com), the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.

Our “Growth Partnership” supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.

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Residential Water Treatment Equipment Market in Asia-Pacific / P861-15

Contact: Melissa Tan - Corporate Communications Asia Pacific
P: +65 6890 0926 / F: +65 6890 0999 - E: melissa.tan[.]frost.com.

 
 
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Rising Demand for Advanced Residential Water Treatment Equipment in Asia-Pacific Keeps Suppliers on their Toes Finds Frost & Sullivan

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Frost & Sullivan | Water Treatment Equipment
Publisher Contact: Donna Jeremiah / Carrie Low - Frost.com 
+61(2) 8247 8927 / +603 6204 5910 djeremiah[.]frost.com / carrie.low[.]frost.com
 
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