NewswireToday - /newswire/ -
Brighton, East Sussex, United Kingdom, 2007/03/20 - Search-based digital marketing agency Spannerworks, has today unveiled plans to take Brighton to London, with the opening of a new office in Victoria at the start of April. Office to function as a UK base for iCrossing, for its shared int'l clients.
Establishing a team presence in London is the first step in Spannerworks’ expansion plans with other European offices scheduled, following its recent acquisition by US-based digital marketing agency iCrossing. The new office responds to growing demand for the companies’ combined strategic search services, and over the next few months Spannerworks will be widening its hunt for senior London-based talent to oversee its new global offering.
The new office will also function as a UK base for iCrossing, for its shared international clients.
As part of its expansion plans, Spannerworks has been reorganising its teams internally to ensure that all clients receive an integrated search team, comprised of paid and natural search strategists, as well as content and media consultants. This new team structure will be reflected in the London office, to aid Spannerworks’ focus on strategic search services.
Arjo Ghosh, chief executive officer of Spannerworks, comments: “There is a great deal of high-calibre digital talent in London, and Spannerworks is set to benefit from its access to the London recruitment market. We already have a well-established reputation in London, but the new office will enable us to respond to requests for integrated global campaigns far more effectively.”
Spannerworks is a search-based digital marketing agency, specialising in natural search optimisation, paid search and social media. The company was founded in the U.K. in 1997 and acquired by U.S. digital marketing agency iCrossing in February 2007. Spannerworks has proven expertise in the retail, automotive, financial and travel sectors. Its current clients include Best Western Hotels, HBOS and BT.
iCrossing is a different kind of digital marketing agency committed to people’s desire to find. The company develops online campaigns, programs and experiences designed to help people find what they are searching for. Through a proven combination of talent and technology, iCrossing helps its global client base – including 32 Fortune 500 companies such as The Coca-Cola Company– find solutions for complex digital marketing challenges. Founded in 1998, the company has 350 employees worldwide. iCrossing is headquartered in Scottsdale with offices in Atlanta, Chicago, Dallas, New York, San Francisco and Brighton, U.K.