Hale was recognized with this prestigious award for his continued leadership and dedication to the Institute of Residential Marketing (IRM), the educational arm of the National Association of Home Builder’s (NAHB) National Sales and Marketing Council (NSMC), through his work with the IRM Education Committee, IRM instructor review panel, as well as serving as past president of the Institute of Residential Marketing.
“Jim’s volunteerism continues to directly contribute to the IRM’s mission to increase the Institute’s ability to foresee industry changes and develop sales and marketing strategies to address future professional challenges,” says Michael Copp, ASVP for NSMC and IRM. “His commitment to the Institute through his proactive committee work related to the instructor review panel and education related activities have not gone unnoticed and we are proud to have his continued support as a past president.”
The President of the Institute of Residential Marketing created this award in recognition of an individual's selfless contribution to the goals and objectives of the IRM, which provides sales and marketing educational programs for the NAHB members; informs building industry professionals of new marketing trends and techniques; and provides forums for IRM members to exchange ideas and best practices.
Since 1989, Hale has been vice president of sales and marketing for Fonville Morisey & Barefoot (FMB) and is responsible for directing sales managers and the marketing department. FMB is a full service new home sales company providing exclusive sales and marketing in 45+ neighborhoods representing more than 100 builders and new home sales exceeding $350,000,000.
Founded in 1977, the Institute of Residential Marketing (IRM) is the educational arm of the NAHB National Sales and Marketing Council (NSMC). The Institute was created to guarantee the highest skill level of sales and marketing professionals for the housing industry. The IRM offers several prestigious educational designations, including Certified New Home Sales Professional (CSP), Certified New Home Marketing Professional (CMP), and Member, Institute of Residential Marketing (MIRM).
The National Association of Home Builders is a Washington-based trade association representing more than 235,000 members involved in home building, remodeling, multifamily construction, property management, subcontracting, design, housing finance, building product manufacturing and other aspects of residential and light commercial construction. Known as “the voice of the housing industry,” NAHB is affiliated with more than 800 state and local home builders associations around the country. NAHB’s builder members will construct 80 percent of the more than 1.56 million new housing units projected for 2007, making housing one of the largest engines of economic growth in the country.
About Fonville Morisey & Barefoot
The company, formerly known as Fonville Morisey Builder Marketing Group (trianglenewhomes.com), was created in 1989, by the merger of Fonville Morisey Realty and Realmark Corporation’s new homes divisions. The group’s primary objective is to help Raleigh’s builders and developers create desirable new home communities. Fonville Morisey Builder Marketing Group quickly became the new homes marketing and sales leader that uniquely focused 100 percent on helping developers and builders achieve great success. Today, Fonville Morisey & Barefoot represents the most sought-after communities in the area - in all price ranges and in all parts of the Triangle including Raleigh, Cary, Durham, Chapel Hill, Wake Forest, Rolesville, Apex and Holly Springs. They have unparalleled market and product knowledge of single family homes, townhomes, condominiums and cluster homes.