NewswireToday - /newswire/ -
Princeton, NJ, United States, 2015/08/28 - Zinc Ahead announced the release of a bi-directional connector with Salesforce providing clients a complete closed-loop marketing and content compliance system for the digital supply chain - Zinc-Ahead.com. NYSE: VEEV
This bi-directional module enables Zinc and Salesforce CRM customers to tightly integrate and manage the publication and withdrawal of promotional and other materials in the field.
Zinc provides an auditable materials review and approval process for life sciences and other global and local regulated industries around the world. Its customers will now have the ability to seamlessly manage the flow of content approved in Zinc MAPS to Salesforce.
The two-way API integration between Zinc MAPS and Salesforce will help Zinc’s clients reduce the risk of incorrect material being transferred to Salesforce by ensuring that it is published via Zinc MAPS, where it can be reviewed and approved prior to distribution.
“Our global cloud-based system provides the core of our software compliance infrastructure for promotional materials around the world. Integration with other elements of our content ecosystem such as our Salesforce CRM and the ability to publish, update and withdraw content seamlessly is a key productivity and compliance enabler for GE Healthcare,” said Hugh Zettel, Global Marketing Operations Senior Director at GE Healthcare.
The Zinc Salesforce Connector is approved for use and available on the Salesforce App Exchange.
“Zinc Ahead is renowned across the life sciences industry for compliance, but central to the value that customers recognize in Zinc’s Product Suite is its ability to accelerate time to market and productivity,” said David Bennett, President Sales & Marketing at Zinc. “Enabling the digital supply chain is the guiding vision for Zinc, and this tight integration with the Salesforce platform is yet another step in our comprehensive multi-channel strategy.” The Zinc Salesforce Connector is built upon Zinc’s published open RESTful application programming interface architecture (API) which enables the integration of Zinc’s powerful digital asset compliance engine to a wide variety of enterprise systems including CRM, CLM, Medical Information, Warehouse Fulfillment, ERP and Social Media platforms.
About Zinc Ahead
Zinc Ahead is the leading enabler of content compliance and productivity in the digital supply chain for the life sciences industries and other regulated industries. Two million digital assets have been approved through the Zinc cloud, transforming the digital media development and compliance community in 170 countries. More than 50,000 marketing, medical and legal professionals are using Zinc daily, and its products are widely recognized as the gold standard in life sciences compliance software and rich digital media management.
Zinc empowers users to collaborate, approve and share content in real-time with colleagues and third party agencies anywhere in the world. Combining best-of-breed functionality with an intuitive interface, Zinc enables fast, secure approval of all types of materials including print documents, rich digital media files, apps and websites.
Zinc Ahead is a privately owned company with headquarters in the United Kingdom and operations in the United States, Central Europe, and Asia.