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Hove, East Sussex, United Kingdom, 2007/03/19 - Search-based digital marketing agency Spannerworks, scooped the prize for ‘Best use of Search’ at the prestigious Revolution Awards on Friday night, following its outstanding search engine marketing campaign for baby product supplier Kiddicare.
Search-based digital marketing agency Spannerworks, scooped the prize for ‘Best use of Search’ at the prestigious Revolution Awards on Friday night, following its outstanding search engine marketing campaign for baby product supplier Kiddicare.
The award acknowledged the power of search as a single marketing channel. With no other marketing support, Spannerworks used both paid and natural search strategies to help Kiddicare become the UK’s number one online supplier of baby products.
The campaign secured top rankings for Kiddicare in Google™, as well as saturation of its key search terms at every stage of the buying cycle. The increased sales and lower cost-per-click that it delivered made Kiddicare over £5.2 million in revenue.
Arjo Ghosh, chief executive officer of Spannerworks, comments: “The award is testimony to the phenomenal ROI that can be secured through search alone, without the support of any other marketing channels. Our focus on the strategic integration of paid and natural search has ensured long-term success for Kiddicare.”
Scott Weavers-Wright, director of Kiddicare, adds: “Spannerworks has delivered fantastic ROI. Its relationship with Hitwise and analytical expertise has elevated our online market share and substantially increased brand awareness. We look forward to continued success.”
The Revolution Awards, which were 10-years old this year, reward the best in digital marketing. In 2006, Spannerworks was also voted the number one search engine marketing firm in the UK by readers of Marketing, Revolution and Marketing Direct magazines.
Spannerworks is a search-based digital marketing agency, specialising in natural search optimisation, paid search and social media. The company was founded in the UK in 1997 and acquired by US digital marketing agency iCrossing in February 2007. Spannerworks has proven expertise in the retail, automotive, financial and travel sectors. Its current clients include Best Western Hotels, HBOS and BT.