The emerging and highly fragmented market for advanced persistent threat (APT) solutions has benefited from the profusion of solutions from numerous vendors. End users’ growing concerns about the complex threat landscape have prompted them to enthusiastically adopt APT products and solutions; they are highly wary of APT attacks following high-profile data breaches, as in the case of retail giant, Target.
New analysis from Frost & Sullivan, Asia-Pacific Advanced Persistent Threat (APT) Solutions Market, finds that the market, comprising both on-premises products and cloud-based solutions, earned revenues of US$117.9 million in CY2014. These are estimated to reach US$658.7 million in 2019.
“Among the top participants, FireEye (fireeye.com) continues to hold center stage with the highest market share in Asia-Pacific,” said Charles Lim, Senior Industry Analyst, Frost & Sullivan Cyber Security Practice Lead. “However, there is rising competition from Asia-grown security vendors, particularly Trend Micro (trendmicro.com) and South Korean security company, AhnLab (ahnlab.com), both of which has emerged as top-10 APT solution vendors in Asia."
On-premises APT solutions accounted for a significant percent of the revenue share, while cloud-based solutions made a promising start. Significantly, vendors are increasingly aiming to integrate their APT solution features into other security platforms such as network firewalls.
Among regions, Australia-New Zealand (ANZ), Japan, and the Association of Southeast Asian Nations (ASEAN) lead the adoption of APT solutions, mainly due to the rising number of targeted attacks. In terms of verticals, financial institutions, government agencies, energy companies, healthcare, legal firms, and education entities with highly sensitive data will be the key beneficiaries of APT solutions. Additionally, vendors could cater to organizations running key critical infrastructures with industrial control systems linked to the Internet.
Social engineering, infected media, and zero-day exploits will remain the main launch pads of APT attacks, with e-mail phishing being the most commonly used channel. There has also been greater use of watering hole techniques to launch mass infections for targets chosen at random.
“As threats become more veiled, customers will prefer multi-layered security platforms with total or connected security architectures,” said Frost & Sullivan ICT Industry Analyst Vu Anh Tien.
Most APT vendors that still rely on sandboxing technologies to detect advanced malware in a virtual environment are finding them insufficient. However, sandboxing analyzing technology and dynamic intelligence sharing architecture will continue to form the core of multi-layered prevention architecture. They are likely to be supplemented by threat intelligence, security analytics, multifaceted malware analysis, and forensics tools.
While dedicated sandboxing / virtual execution appliances will remain the largest revenue generator in the next two to three years, cloud-based sandboxing services will gain traction, especially among small- and medium-sized businesses (SMBs). These enterprises will find added value in the convenience of the features in integrated security appliances such as a Next Generation Firewall.
“Key technologies that businesses are seeking include sandboxing, emulation, big data analytics, and anomaly behavior analysis,” observed Tien. “These technologies can be combined with other protection solutions to perform remediation and enhance protection levels across infrastructure.”
Asia-Pacific Advanced Persistent Threat (APT) Solutions Market is part of the Network Security (ww2.frost.com/research/industry/information-communications-technologies/network-security) Growth Partnership Service program. Frost & Sullivan’s related studies include: Asia-Pacific Network Security Market; Asia-Pacific Web Application Firewall Market; and Asia Pacific Secure Content Management Market. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.
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