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Opportunities Abound in the Health and Wellness Ingredients Market Says New Report from Report Buyer - A growing holistic and scientific approach to wellness is opening up diverse opportunities for developing food and drink ingredients aimed at the health and wellness aware
Opportunities Abound in the Health and Wellness Ingredients Market Says New Report from Report Buyer

 

NewswireToday - /newswire/ - London, United Kingdom, 2007/03/19 - A growing holistic and scientific approach to wellness is opening up diverse opportunities for developing food and drink ingredients aimed at the health and wellness aware.

   
 
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Consumers are increasingly demanding food products which match their desire for a healthy lifestyle. This has given rise to foods containing a wide range of additional ingredients, including, Omega-3 fatty acids, exotic pseudo grains and antioxidants, to name but a few.

These functional foods, infused with innovative supplemental nutrients or the latest flavour technologies, are gaining momentum and becoming more visible on supermarket shelves. Both common and exotic sources for new products continue to provide the key to expanding this dynamic market.

This report looks at some of the key challenges facing this market in 2007 from avoiding consumer confusion to enhancing the credibility of these products. It looks at the scientific understanding and consumer attitudes from the standpoint of driving ingredient selection and identifying relevant marketing, regulatory, and claims considerations. It addresses the health issues and ingredient trends where more activity is expected in the coming years, while projecting the hottest ingredient trends of the year 2007.

“Ingredients Affecting Health and Wellness: Innovations and Trends to Watch in 2007,” is available in pdf format from Report Buyer.

Report Buyer product ID: PKF00057

About Report Buyer
Report Buyer is a UK-based independent online store supplying business information on major industry sectors. These include the Automotive Industry, Banking & Finance, Energy & Utilities, Food & Drink, Telecoms and Pharma & Healthcare. The website now carries over 14,000 business information products, including market reports, studies and books. Report Buyer is the intelligent way to buy market research making it an essential resource for executives and information buyers worldwide. Subscribers receive a free monthly newsletter and email alerts on new titles in their areas of interest.

 
 
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Opportunities Abound in the Health and Wellness Ingredients Market Says New Report from Report Buyer

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