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Written by / Agency / Source: ArcSoft, Inc.

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Perfect365® and Nudestix Introduce New Interactive Makeup Buying Experience for the Digital Generation - The Breakout Beauty Brand Teams Up With ArcSoft’s 60 Million User Digital Makeover App to Bring a New Era of Customization to the Makeup Industry - Nudestix.com / Perfect365.Arcsoft.com
Perfect365® and Nudestix Introduce New Interactive Makeup Buying Experience for the Digital Generation

 

NewswireToday - /newswire/ - Fremont, CA, United States, 2015/07/01 - The Breakout Beauty Brand Teams Up With ArcSoft’s 60 Million User Digital Makeover App to Bring a New Era of Customization to the Makeup Industry - Nudestix.com / Perfect365.Arcsoft.com.

   
 
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Transforming the makeup shopping experience, Perfect365®, the free digital makeover app created by ArcSoft, and Nudestix, touch ‘n’ go makeup stix for the eyes, lips and face, today announced an unprecedented collaboration. Using ArcSoft’s industry-leading face detection technology, Perfect365 users, 36 million of whom are under age 25, will now be able to try on the one-of-a-kind #GONUDE makeover featuring digitized Nudestix products, then buy the featured eye, lip and cheek colors all from their smartphones.

As the most popular digital makeover app worldwide with more than 60 million users, Perfect365 gives users unique control over their smart phone selfies. With ArcSoft’s face detection technology, users can try and apply digital makeup to their self-portraits, with results so realistic they give users the ability to test actual makeup colors without ever cracking open a tube of lipstick or compact of blush.

“The #GONUDE filter is co-designed to create a ‘reality show’ that applies our selected products in specific shades to look like a natural real-life application,” said Jenny Frankel, Nudestix President and Founder. “We wanted to give users the ability to just add a touch of color to bring out their finest features and create a confidence movement empowering women when it comes to makeup, to go nude but better. With Perfect365, users can share their enhanced selfies on any social platform and shop the entire look instantly. This will revolutionize the Nudestix digital shopping experience through immediate personalization, virtual trial and mobile commerce.”

Starting July 7 users will able to use the #GONUDE Hotstyle in the Perfect365 app to digitally apply six Nudestix products, including the Mystic Lip+Cheek Pencil, Magnetic Eye Color pencils in Gilt, Immortal and Lilith, and Concealer and Sculpting Pencils. Once they customize the look to perfectly fit their styles, users can then purchase Nudestix products directly from the app and recreate the makeover in real life with a featured how-to video.

“ArcSoft’s Face Detection technology, superior color matching and natural-looking digital makeovers allow users to apply Nudestix makeup digitally so that results look true to life,” said ArcSoft CEO Michael Deng. “This collaboration is a perfect example of how we see the beauty industry advancing. With more than 60% of our users under age 25, we are allowing beauty brands to connect with millennials directly in the mobile space, providing an engaging and interactive experience designed to complement and expand their in-store shopping options.”

About Nudestix
Nudestix (nudestix.com) is a simple collection of easy-to-use touch’n’go makeup pencils for eyes, lips, cheeks and face. The brand is available in select Sephora, Space NK and Urban Outfitters in Canada and US and on nudestix.com. Internationally, Nudestix is also available in select specialty and luxury e-tailers.

About ArcSoft
ArcSoft (arcsoft.com) is the global leader in imaging intelligence technology. Now in our 20th year, we use our world-class Intelligent Imaging™ to enable visual ‘thinking' capabilities in more than 1.5 billion of today’s most popular smartphones.

ArcSoft is the creative team behind a line of innovative consumer products including simplicam® powered by Closeli®, the first and only home monitoring Wi-Fi video solution with Face Recognition.

For our device partners in computers, digital cameras, the hottest wearables, TVs, home appliances and cloud storage, we provide a full line of advanced imaging solutions including face and object recognition/detection, content-based analysis for pictures and video, studio-quality image and video enhancement. Our corporate customers and partners include many of the world’s leading OEMs and chip manufacturers, including companies like Amazon, Samsung, Nikon, Olympus, Canon, Sony, Panasonic, Lenovo, Sharp and Qualcomm.

© 2015 ArcSoft, Inc. All rights reserved. ArcSoft, Perfect365, simplicam, and Closeli are either registered trademarks or trademarks of ArcSoft, Inc. in the United States and/or other countries. All other trademarks are the property of their respective owners. ArcSoft reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.

Contact: Wanda Longo, Nudestix
E: wandaL[.]nudestix.com.

 
 
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Written by / Agency / Source: ArcSoft, Inc.

 
 

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Perfect365® and Nudestix Introduce New Interactive Makeup Buying Experience for the Digital Generation

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Perfect365® | Nudestix
Publisher Contact: Kelsey Verdier - ArcSoft.com 
510-440-9901 press[.]arcsoft.com
 
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