Infor, the industry cloud company, today announced that Infor Customer Relationship Management (CRM) was selected by ISM, Inc., Customer-Centric Strategic Advisors, as a Top 15 CRM Enterprise Software Award winner for 2015/16. This is the eleventh time that ISM has selected Infor to its Top 15 Award roster. The awards are divided into two categories: Enterprise, and Small & Medium Business (SMB)-to reflect the multiplicity of the CRM marketplace.
Infor CRM was chosen after intensive testing by the ISM Software Lab. Each package was rated according to 179 selection criteria, including 96 business functions, 42 technical features, 18 implementation capabilities, 6 real time criteria and 17 user-friendly/support features.
"Infor is to be praised for obtaining the Top 15 honor as ISM's software selection process is strenuous and comprehensive. Infor is a leader in the fast-paced CRM industry," said Barton Goldenberg, founder and president, ISM. "The winners of the Top 15 awards are the influencers in the CRM community as they make significant advancements in both functionality and connectivity for sales and marketing professionals; offer better decision making tools for executives; and provide more intimate connectivity with today's Digital Clients."
Infor CRM makes connecting with customers easy, engaging, and affordable - both in the office and in the field. The solution is a cloud-based CRM application that includes sales, customer service, marketing analytics and reporting. This breadth allows organizations to manage the full customer lifecycle in one environment, access relevant ERP data to help win customers, manage future sales opportunities, and deliver exceptional customer service.
"Infor has been recognized by ISM for more than a decade because we are committed to developing emerging customer and marketing management applications that make our customers more effective," said Stewart Applbaum, senior vice president and general manager, Infor. "Trends like social CRM and the internet of things help us to drive our thinking and innovation, and ensure our products are equipped to help support the issues facing marketers today and tomorrow."
Founded in 1985 and headquartered in Bethesda, MD, ISM, Inc. (ismguide.com) provides customer-centric strategic services to organizations planning and implementing CRM, Social CRM, Big Data Analysis/Insight, Branded Communities and Channel Optimization initiatives. Clients include best-in-class organizations such as American Automobile Association, Exxon Mobil, Giorgio Armani, Johnson Controls, Jaguar Land Rover, Kraft, Marriott, McGraw Hill, Nike, Samsung, T. Rowe Price and more. Barton Goldenberg, ISM's founder and president, is a respected author, columnist, speaker and industry leader, including being one of the first three inductees in the CRM Hall of Fame. His new book, The Guide to Social CRM, published by Pearson, is receiving industry-wide accolades.
Infor (infor.com) is fundamentally changing the way information is published and consumed in the enterprise, helping 73,000 customers in more than 200 countries and territories improve operations, drive growth, and quickly adapt to changes in business demands. Infor offers deep industry-specific applications and suites, engineered for speed, and with an innovative user experience design that is simple, transparent, and elegant. Infor provides flexible deployment options that give customers a choice to run their businesses in the cloud, on-premises, or both.