PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: Frost & Sullivan

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Digital Signage Systems Gain Traction as Focus Shifts from Advertising to Proximity-Based Marketing Finds Frost & Sullivan - Business models that offer branding, entertainment and information, along with advertising will spur revenues, finds Frost & Sullivan - DigitalMedia.Frost.com
Digital Signage Systems Gain Traction as Focus Shifts from Advertising to Proximity-Based Marketing Finds Frost & Sullivan

 

NewswireToday - /newswire/ - Mountain View, CA, United States, 2015/06/02 - Business models that offer branding, entertainment and information, along with advertising will spur revenues, finds Frost & Sullivan - DigitalMedia.Frost.com.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Display Equipment/Signage Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

As brands and advertisers recognize the inherent shortcomings of traditional media, investments in newer marketing vehicles such as digital signage are increasing. Digital signage systems with higher resolution screens (4K), bigger displays (including video walls), and high-definition (HD) content, are becoming popular due to their ability to reach mass audiences and play engaging, targeted messages at the point of sale or a point of transit.

New analysis from Frost & Sullivan, Analysis of the Global Digital Signage Systems Market, finds that the market earned revenues of $1.53 billion in 2014 and estimates this to reach $3.23 billion by 2020.

“Digital signage has generated interest as an effective medium for both advertising, as well as superior shopper engagement,” said Frost & Sullivan Digital Media Program Manager Aravindh Vanchesan. “Brands, marketers and retailers are actively exploring synergies between digital signage and cross-platform media tools such as mobile phones, tablets, kiosks and touchscreen displays, in order to rebrand stores and influence customer decisions.”

Tapping into the potential of omni-channel marketing is crucial given that solely ad-supported networks are unable to sell advertisement spots and maintain the consistent flow of ad dollars. While big-box retailers like Wal-Mart and Target have the financial and technical resources to capitalize on the advertising model, even under recessionary conditions, smaller retailers without similar market reach, operational scale, and clearly defined marketing objectives, struggle to sustain profits.

Adopting a hybrid approach is the key to navigating future economic downturns and minimizing risk. Rather than solely depending on ad revenues for sustainability, vendors must design networks to promote branding, merchandising and information dissemination.

“The digital signage ecosystem is complex, involving display vendors, software companies, media player manufacturers, ad agencies, audio-visual integrators, and tech support services,” explained Vanchesan. “Hence, the emergence of affordable turnkey bundled solutions, as well as integrators that take charge of the entire deployment from concept to ongoing maintenance, will be vital to usher in the next wave of growth in the global market.”

Analysis of the Global Digital Signage Systems Market is part of the Digital Media (digitalmedia.frost.com) Growth Partnership Service program. Frost & Sullivan’s related studies include: Global Engineering Information Management Solutions Market, Global Enterprise Rights Management Market, Global Marketing Automation Software Market, and Global Enterprise Video Encoders and Transcoders Market. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

About Frost & Sullivan
Frost & Sullivan (frost.com), the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.

Our “Growth Partnership” supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.

The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

Contact Us: Start the discussion | Join Us: Join our community | Subscribe: Newsletter on "the next big thing" | Register: Gain access to visionary innovation

Analysis of the Global Digital Signage Systems Market / NECF-70

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Display Equipment/Signage Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Frost & Sullivan

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Display Equipment/Signage articles,
CATCH Visitors via Your Competitors Announcements!


Digital Signage Systems Gain Traction as Focus Shifts from Advertising to Proximity-Based Marketing Finds Frost & Sullivan

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

Frost & Sullivan | Digital Signage Systems
Publisher Contact: Clarissa Castaneda - Frost.com 
210-477-8481 clarissa.castaneda[.]frost.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Frost & Sullivan securities in any jurisdiction including any other companies listed or named in this release.

Display Equipment/Signage via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Frost & Sullivan / Company Profile


Read Display Equipment/Signage Most Recent Related Newswires:

ITSENCLOSURES Installs Digital Signage Kiosk At The John Glenn Columbus International Airport
Tripp Lite's New MST Hubs Help Users Create Dazzling Multi-Monitor Displays
Australia’s First Dynamic Stand Management System Powered by Scala
Scala Independently Certifies Two Chrome Devices for Digital Signage Solutions
WAND to Host Advanced Digital Menu Board Techniques Session at NRA Show
Frost & Sullivan Commends Gefran for Developing a Proportional Integral Derivative Controller with the Largest Display in its Market Category
AGDisplays Performs OCA Bonding Solutions for an Increase in Coverage Over Full Optical Bond
WAND Corporation Opens New Headquarters and Restaurant Technology Center
Scala Digital Experiences Featured in Six Partner Booths at Digital Signage Expo 2016
QisDesign A&D Roadshow Makes a Stop at La Murrina Showroom in West Hollywood to Showcase Award-Winning LED Lamps
BenQ’s New eSports Brand ZOWIE is the Official Monitor Sponsor for UMG in 2016
Scala to Highlight 6 Unique Interactive Digital Retail Experiences At ISE 2016
ATEN Showcases Stunning 3-in-1 Solution At ISE 2016
BenQ Showcases Latest Ed Tech Solutions at TCEA 2016
Texas Dairy Queen and WAND to Showcase Digital Menu Board Capabilities at Upcoming Conference

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  BizJobs.com

Visit  NAKIVO, Inc.





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)