As the global data centre market is witnessing buoyant growth due to the increased penetration of co-location and cloud computing businesses, power infrastructure providers have significant opportunities awaiting them. A handful of large global brands are likely to exploit the potential demand for data centre physical infrastructure coming their way, while smaller vendors will join in as value chain partners.
New analysis from Frost & Sullivan, Competitive Strategies Benchmarking in Data Centre Physical Infrastructure Industry, finds that Schneider, the market leader, has been setting a benchmark in market share expansion and future growth strategies. As a result, the other contenders in the industry are getting on track through organic and inorganic growth strategies to gain maximum market share.
“Being an energy specialist, Schneider has been able to leverage its strong product offerings and brand name to tap new opportunities in the emerging global data centre physical infrastructure industry,” said Frost & Sullivan Energy & Environmental Senior Research Analyst Amit Kumar Singh. “The company’s acquisition and successful integration with M&C Energy Group in 2012 has strengthened its capability to respond to the rising need for energy management services.”
By and large, players in the data centre physical infrastructure industry are competing on the basis of creating differentiation across the product lifecycle. Emerson has been striving to create a balanced mix of power solutions to serve data centre facilities seamlessly, while taking care of physical infrastructure and IT equipment. In the meantime, Eaton has been distinguishing itself through its specialised data centre offerings called enclosure power distribution unit (ePDU™) and Eaton BladeUPS™, which can support varying power levels in a rack, monitor power consumption, and drive individual and blade servers.
Similar to its peers, Socomec plans to double its turnover by 2020-22 by riding high on organic growth through the launch of high-potential products and external acquisitions. ABB, on the other hand, will be leveraging its long presence in the market mainly catering to the need for switchgears and utility-focused power system components to develop a competitive advantage in introducing its uninterruptible power supply systems (UPS) to the data centre market.
“Suppliers should offer integrated, efficient and scalable power infrastructure to sustain the demand arising out of emerging data centre trends such as server virtualisation, installation of blade servers, data centre modularity, and carbon emission norms,” pointed out Singh. “They must also develop a strong product line, design an operational and go-to-market strategy, and deliver value to customers to taste continued success.”
For more information on this study, please email Donna Jeremiah, Corporate Communications, at djeremiah[.]frost.com.
Competitive Strategies Benchmarking in Data Centre Physical Infrastructure Industry is part of the Power Supplies & Batteries (powersupplies.frost.com) Growth Partnership Service program. Frost & Sullivan’s related studies include: Global Industrial UPS Market, Business Case Analysis for Energy Storage Systems for Utilities in Asia-Pacific, Global Medical Battery Market, and ASEAN Critical Power Infrastructure Services Market. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.
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