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Relationship Guru Starts Smart Energy Drink Business to 'Raise Your Awareness'
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San Francisco, CA, United States, 03/14/2007 - A personal coach, motivational speaker, and the author of several published relationship and spirituality books, Mark Michael Lewis decided that he wanted to create a product that both provides an enjoyable experience and raises people's awareness.
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There is an old saying that those who cannot do, teach. Mark Michael Lewis is showing the world that he can do both. A personal coach, motivational speaker, and the author of several published relationship and spirituality books, Lewis decided that he wanted to up his game and create a product that did two things: provide an enjoyable experience for the consumer, and raise their awareness about social and environmental issues.
The result is SmartPower Energy Drinks, a pair of new “smart” energy drinks with special ingredients that change the way the central nervous system processes caffeine, virtually eliminating its negative side effects.
How does an energy drink change the world? “We decided to call one of our brands Nuclear Waste Antidote,” says Lewis, “Not just because it is a shocking and over the top concept, but because sometimes radical measures are needed to deal with radical issues. The Nuclear Waste Antidote brand represents a new type of social activism. We hope it will provoke public debate on nuclear issues.”
The drink invites consumers to “Raise Your Awareness” around nuclear issues. The SmartPowerDrinks.com website offers resources and surveys of major nuclear issues including nuclear medicine, environmental issues, and nuclear power. A portion of all profits from the sale of Nuclear Waste Antidote goes to support organizations that Raise Your Awareness on nuclear issues.
“We wanted to make a splash,” says Lewis, “By combining social activism with consumer products, we can keep the issue in the public sphere every time someone sees or uses the drink. We hope to blaze a trail for a new type of conscious consumerism.”
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