PRTODAY / NewswireToday Free press release distribution service network

More news: Software
Written by / Agency / Source: Abacast | WideOrbit, Inc.

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

WideOrbit Leads Panel on Programmatic TV at the 2015 NAB Show - Top executives in audience measurement, media agencies, demand-side platforms and direct response software to discuss benefits of automated advertising transactions - WideOrbit.com
WideOrbit Leads Panel on Programmatic TV at the 2015 NAB Show

 

NewswireToday - /newswire/ - San Francisco, CA, United States, 2015/04/08 - Top executives in audience measurement, media agencies, demand-side platforms and direct response software to discuss benefits of automated advertising transactions - WideOrbit.com.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

WideOrbit, Inc., the leading provider of advertising management software for media companies, announced that it is hosting an informational session on programmatic TV at the 2015 National Association of Broadcasters Show (NAB Show), April 11-16 in Las Vegas. “Programmatic TV is here. Are you ready for broadcasting’s Next Big Thing?” will take place Monday, April 13 at 3:30 pm. in the Las Vegas Convention Center, Room N239.

WideOrbit Founder and CEO Eric R. Mathewson will lead an incisive discussion on the rise of programmatic selling and the new revenue opportunities it presents for broadcasters and networks. Panelists will include C-level insiders from Nielsen, the world’s largest media measurement company; MAGNA Global, one of North America’s largest media agencies; innovative digital buying platforms TubeMogul and The Trade Desk; and CoreMedia Systems, a leading developer of software for buying and managing direct response advertising. Attendees will learn how combining programmatic automation with direct selling will generate rate increases and optimize yields across linear, digital, premium and remnant inventory.

In 2014, WideOrbit introduced WO Programmatic, the world’s first automated buying platform connecting media companies with traditional linear and digital demand through an ecosystem of buying partners and their advertising clients. WO Programmatic TV automates the matching of inventory from WideOrbit’s local broadcast customers with demand from brands and agencies. Working in partnership with TubeMogul, WO Programmatic TV helped national brands and agencies place spots on local broadcasts of premium events like the Super Bowl and the Oscars. Over 75% of U.S. TV stations manage their advertising operations with WideOrbit software.

Who:
Eric Mathewson, Founder and CEO, WideOrbit
Brian Burdick, EVP of Digital, WideOrbit
Jeff Green, CEO, The Trade Desk
Andrew Feigenson, Managing Director, Digital, Nielsen
Charlie Walter, President, CoreMedia Systems
Jason Lopatecki, Chief Strategy Officer, TubeMogul
Janice Finkel-Greene, EVP and Director of Buying Analytics, MAGNA Global USA

What:
Programmatic TV is here. Are you ready for broadcasting’s Next Big Thing?

When:
Monday, April 13, 2015, 3:30pm to 5:30pm

Where:
The 2015 NAB Show at the Las Vegas Conference Center, Room N239

About WideOrbit
WideOrbit (wideorbit.com) is the leader in premium broadcast technology and the largest sell-side processor of premium advertising in the world, cove ring the broadest assortment of media. WideOrbit is committed to helping media companies manage their a dvertising business more efficiently and profitably, from proposal to receipt of cash, across all media platforms via any sales method, from direct sold to programmatic. WideOrbit software manages more than $30 billion in annual ad spending. WideOrbit has been providing trusted solutions to the media indus try since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2, 900 Television stations, Radio stations and Media Networks around the globe use WideOrbit Traffic sof tware and another 3,200+ stations operate on WideOrbit Radio Automation platforms. Clients inclu de: Bell Media (Canada), Canal+ (France), Corus Entertainment (Canada), DirecTV, Entercom Communica tions, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, NBCUniversal, Orange (France), Rogers Communications (Canada), Scripps Television Group, Time Inc., Tribune, Yankee Entertainment Sports, Univision, Viacom and more than 300 other major media organiza tions. WideOrbit is headquartered in San Francisco, with offices in Sea ttle; New York; Denver; Dallas; Vancouver, WA; Birmingham, AL; Agawam, MA; London, UK: Paris, Fran ce; and Gothenburg, Sweden.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Abacast | WideOrbit, Inc.

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
Software Warnings - IMPORTANT:
Always be aware/cautious about what you download on your computer/mobile! PURCHASE SOFTWARE related keywords / Banner Ads. Click HERE for details!
.

 
  Your Banner Ad showing on ALL
Software articles,
CATCH Visitors via Your Competitors Announcements!


WideOrbit Leads Panel on Programmatic TV at the 2015 NAB Show

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

|
Publisher Contact: Shawn Roberts - WideOrbit.com 
415-500-9343 shawn.roberts[.]wideorbit.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Abacast | WideOrbit, Inc. securities in any jurisdiction including any other companies listed or named in this release.

Software via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Abacast | WideOrbit, Inc. / Company Profile


Read Software Most Recent Related Newswires:

CommutAir Leverages The Weather Company, an IBM Business, to Harness the Power of Big Data from the Tarmac
Leading Independent Research Firm Cites TIBCO as a Strong Performer in Insight Platform Report
Saba Named a Leader in Learning and Performance Management
Infor Recognized as Top Retail Software Provider in 2016 RIS News LeaderBoard
IBM Debuts Blockchain Ecosystem to Help Accelerate Growth of Networks on Hyperledger Fabric
Permanent TSB to Improve Contact Centre Performance and Compliance with Noble Systems Composer Real-Time Speech Analytics
Rush Health Selects InterSystems HealthShare to Integrate Health Records, Support Value-Based Care
IBM Launches New Bluemix Services with GitHub and Slack Integration to Speed App Development in the Cloud
Yellowfin Launches Analytics Industry’s First Virtualized Integrated Data Preparation Module
TIBCO Releases TIBCO Mashery Local API Management Solution for Hybrid Gateway Deployments
Comways and Altitude Highlight Flexible Solutions at Belgium Contact Center Congress
Gruppo Campari Chooses OpenText Business Network for B2B Growth
Infor Delivers Enhanced Mobile Equipment Solution
Mentor Graphics and SiliconIndia Announce 2016 Leadership Awards for the Embedded/VLSI Industry
Korean Retailer Homeplus Optimizes Store Planning with JDA Category Management

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  Triggr & Bloom

Visit  La Bella Bakery Artisan Bakery Arizona





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)