Media General, Inc., one of the nation's largest cross-screen media companies, announced today that veteran sales leader Julio Marenghi has been appointed Chief Revenue Officer - Broadcast Operations.
Mr. Marenghi is an accomplished broadcast and cable executive with more than 30 years of experience managing large-scale sales organizations, developing and executing revenue growth strategies and expanding market share for some of the nation's largest broadcast groups.
"Julio is highly regarded throughout the industry as being a dynamic sales leader with a very keen and progressive view of the ever-evolving advertising landscape," said Vincent L. Sadusky, President & Chief Executive Officer of Media General. "His proven track record of driving profitability and creating new and innovative revenue-generating opportunities will be a tremendous asset to the new Media General as we focus on solidifying our industry-leading position."
Mr. Marenghi formerly served as President, Ad Sales for Tribune Broadcasting, where he led local, national and digital sales operations and created an industry-leading solution for programmatic buying through the Magna Consortium. He was promoted to President of Sales after serving as President of WGN America, Tribune Broadcasting's national cable, satellite and telco network. Prior to joining Tribune Broadcasting, he held leadership roles at CBS Television Stations, including President of Broadcast Ad Sales, President and General Manager of WBZ-TV and WSBK-TV in Boston, MA and Sales Manager at WNBC-TV in New York, NY. He started his sales career at KGO-TV in San Francisco, CA. Mr. Marenghi also founded District Six Media Consulting in 2014, which provided advertising sales consultation with an emphasis on growing spot television revenue through unwired networks and regionals to meet advertisers' needs. Currently, he serves on the Board of Directors for the Perkins School for the Blind.
In his new role, effective immediately, Mr. Marenghi will be responsible for the development and execution of all advertising sales plans for Media General's 71 television stations in 48 U.S. markets. In addition, he will oversee the local sales teams and national rep firms and launch best-in-class marketing solutions that deliver results for advertisers and achieve the Company's revenue objectives. Mr. Marenghi will work closely with Jamie Elden, Media General's Chief Revenue Officer for its industry-leading digital business, to deliver innovative advertising solutions that are connected across all screens. He will be based out of the Company's New York, NY office and report directly to Deb McDermott, Senior Vice President and Chief Operating Officer.
"We are thrilled that Julio joined our team," said Ms. McDermott. "He brings a strong network of relationships with buyers and planners at the national level, in addition to key national accounts. Importantly, he has the proven ability to create a culture of high performance sales teams that are inspired and motivated to be advertisers' number one choice on all screens."
About Media General
Media General (mediageneral.com) is one of the nation's largest cross-screen, multimedia companies that operates or services 71 television stations in 48 markets along with the industry's leading digital media business. We offer consumers and advertisers premium quality entertainment and information, content and distribution on every screen. Our robust portfolio of broadcast, digital and mobile products informs and engages 23% of U.S. TV households and 46% of the U.S. Internet audience.
Media General has the industry's largest and most diverse digital media business with a growing portfolio that includes LIN Digital, LIN Mobile, Federated Media, HYFN, Dedicated Media and BiteSizeTV. With unmatched local-to-national reach and integrated marketing solutions, Media General is a one-stop-shop for agencies and brands that want to effectively and efficiently reach their target audiences across all screens.