Infor, the industry cloud company, today announced that Infor Customer Relationship Management (CRM) has been recognized in Nucleus Research's latest Technology Value Matrix for Customer Relationship Management. Nucleus Research placed vendors in the Leader category by looking at advances in usability and functionality in three core pillars of CRM: sales, marketing and customer service. Leaders in the Matrix are not only delivering mobile and analytics capabilities, but advancing usability and access in both areas for greater productivity.
"Infor maintains a leader position in the Value Matrix based on its continued investment in usability, particularly around mobile access, and its further integration of the SalesLogix assets," said Rebecca Wettemann, vice president, Nucleus Research. "Infor CRM is designed for deployment in cloud, on-premise, and hybrid environments, and also provides multiple license and payment options to give customers greater flexibility based on their users' roles and access requirements."1
The report also recognizes additional Infor CRM advancements in functionality such as enhanced user interface modifications, new layout configurations, advanced analytics and built-in product dashboards. Infor CRM is a cloud-based application that includes sales, customer service, marketing analytics and reporting, and allows users to manage the full customer lifecycle in one environment, access relevant ERP data to help win customers, manage future sales opportunities, and deliver exceptional customer service.
"At Infor, we understand that CRM customer needs vary greatly from industry to industry, and we're investing in technology to bring that micro-vertical detail to our customers so they can get positive results on a consistent basis," said Stewart Applbaum, senior vice president and general manager, Infor Customer and Marketing Management. "Being named a Leader for the second time by Nucleus Research further validates the Infor strategy of open architecture; positive user experiences; and micro-vertical functionality."
1Nucleus Research, Technology Value Matrix First Half 2015 CRM, Rebecca Wettemann & Anne Moxie, March 2015.
About Nucleus Research
Nucleus Research (nucleusresearch.com) is a global provider of investigative, case-based technology research and advisory services that provide real-world insight into maximizing technology value.
Infor (infor.com) is fundamentally changing the way information is published and consumed in the enterprise, helping 73,000 customers in more than 200 countries and territories improve operations, drive growth, and quickly adapt to changes in business demands. Infor offers deep industry-specific applications and suites, engineered for speed, and with an innovative user experience design that is simple, transparent, and elegant. Infor provides flexible deployment options that give customers a choice to run their businesses in the cloud, on-premises, or both.